Cheque-Mates is beefing up its trade-only offering beyond mail, and has already tripled its digital volume six weeks after installing its new high-end digital cutsheet printer,.
Chief executive Rodney Frost says the addition of the Fuji Xerox Color 800 Press widens the company’s offering, driving the huge increase in sales.
“Printers with smaller digital machines often get jobs that need higher quality, speed or on thicker stock than their gear can handle,” he says.
“They can now use us as a trade supplier instead of over-investing in technology.”
[Related: More printers installing new kit]
Frost says the company spent three months evaluating the crowded digital market when it decided to make a major upgrade, and settled on the Color 800 because of its reliability.
“That was a big driver, as a trade supplier you cannot afford any downtime,” he says.
Frost says the upgrade will also give Cheque-Mates a 15-20 per cent capacity increase from better efficiencies, and heavy investment in software will provide sophisticated automation.
The Lamson Paragon subsidiary is traditionally a mail services provider, including envelope printing and personalisation, but recently delved deeper into production printing.
“People have not seen us as a digital supplier as we are mostly known for mail. We only really started talking about this side of our business recently,” Frost says.
He says colour-critical can be completed faster on the Color 800 while maintaining consistent, accurate image quality. The quality is good enough to handle increasingly popular speciality photo printing.
“You can print anything from lightweight mailers that save on postage to thick, heavyweight photo keepsake applications,” he says.
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