The Print and Visual Communication Association (PVCA) has announced Christina Bruce, a sales coach from Sellabilities, as the keynote speaker for the upcoming P.o.P (Power of Print) Summit.
With over 25 years of experience in sales and marketing, Bruce will guide attendees on upskilling and selling for value and success.
Having held leadership and training positions across Australia and the APAC region, she advocates for professional development and is committed to strengthening the relationship between sellers and buyers.
Sellabilities specialises in optimising sales performance and helping salespeople establish more robust and mutually beneficial customer relationships.
PVCA chief executive officer Kellie Northwood commented, “We recognise that our members’ sales teams are adapting to a new business environment where marketing dollars are stretched thin.
“Upskilling our sales teams to sell based on value is essential for our future success. That’s why I recommend that all members and industry professionals either attend the Summit in Melbourne, watch it from a Ricoh showroom across the country or livestream the event with their sales teams. Listen to the keynote presentation, then initiate discussions within your teams to continually enhance your skills.
“Christina is an excellent communicator, offering a no-nonsense, modular approach that is easy to follow and, I believe, highly practical for our industry.”
Sellabilities will delve into the foundational selling module, exploring the critical topic of enhancing customer engagement. They will walk attendees through a proven framework to build a competitive edge in the sales world.
Other experts at the P.o.P Summit will provide advice on navigating the roadmap to importing skilled labour, saving on insurance premiums without risk in 2024, and understanding changes to superannuation.
Furthermore, a panel discussion featuring industry experts will cover sustainable packaging and future legislation, among other topics.
The P.o.P Summit is scheduled for Friday, October 20, 2023, between 8 am–12:30 pm AEDT. The Sellabilities presentation will run between 11–11:40 am AEDT. The event will take place in the Museum Theatre at the Melbourne Museum and will also be accessible via live streaming.
Registration is now open online.
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