Chrome Audi tours London to promote Paperlinx car wraps

The Australian-owned paper merchant’s logo could be seen at London landmarks including Buckingham Palace and Trafalgar Square.

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This Audi was wrapped in supreme wrap film chrome from Avery Dennison.

The racing stripes down the centre were not just for looks: they cleverly concealed the join. According to Nick Stragnell, Paperlinx UK’s head of digital marketing, the idea was dreamed up by Paperlinx executive director Andrew Price, who “identified a knowledge gap in the general public around vehicle wrapping”.

The company launched The Car Wrap Club, which is aimed at increasing awareness of vehicle graphics and has already been achieving very high rates of engagement from consumers, especially through social media, added Stragnell.

[Feature: Weird and wonderful wide-format]

Guests to The Car Wrap Club stand at Fespa were also invited to see a truck that doubles as a touring classroom on vehicle wrapping.

The truck itself was wrapped using Orajet 3551 gloss and over-laminated with Oraguard 215 matt laminate to avoid the glare of the exhibition lights.

Stragnell said: “The graduation on the truck was printed along with the Paperlinx logo. The smaller graphics and wording were applied on top using Oracal 641 matt.”

The truck is currently touring the UK, stopping for a few weeks at a time at various Paperlinx branches, to run two-day training courses.

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This article first appeared in the JULY 2013 issue of ProPrint Magazine

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