CMYKhub is expanding its capabilities with a new HP Indigo 10000 B2 printer, aiming to help reseller printers captures into new and emerging opportunities. Trent Nankervis, managing director of CMYKhub, says the Indigo will race through short runs of up to around 250 sheets, running off presentation folders and point of sale (POS) work. He says, “As retailers multiply the number of SKUs they run, the need for short run POS is increasing. Then there may a company that has 20 or 40 retail outlets that each want a poster, and maybe each has its own name on it. The Indigo is fantastic for that, and by installing it here we are offering that new market opportunity to our resellers.”
Trent Nankervis with the new HP Indigo 10000 at CMYKhub
The trade printer professes to be all about empowering its resellers, and has invested some $15m in new production equipment in the past three years to open new revenue sources for its small and medium size printer customers. Nankervis says, “There is no way for instance that most of those printers would be able to put in the new H-UV eight colour Komori perfector, or this new HP Indigo 10000, but by having CMYKhub as their print partner they can access these technologies. “It also means that they do not have to pay for all the costs associated with running their own presses – rent, entitlements and so on – and they run no risk of being left behind in the technology race, CMYKhub takes all that risk for them, if a new whizzbang technology comes out next year that is our problem, not theirs.” With operations in Western Australia, the Northern Territory, Victoria, New South Wales and Queensland, CMYKhub says it has made a massive investment to support local print resellers. The company already has three eight-colour perfectors, two five-colour presses and two four-colour presses in its network, with a further two eight-colour presses on order.
Comment below to have your say on this story.
If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.
Sign up to the Sprinter newsletter
