CMYKhub to enter soft signage market after record EFI deal with ANZ channel partner Currie Group

Above: Marcus Robinson (Currie Group), Paul Norton (CMYKhub), Paul Whitehead (Currie Group), Shannon Nankervis (CMYKhub), Glen Francis (CMYKhub), Brett Addison (EFI), Alan Nankervis (CMYKhub) and Dayne Nankervis with the VUTEk FabriVU 340i+

CMYKhub is entering the soft-signage service market after purchasing three EFI machines with EFI’s ANZ channel partner Currie Group.

The order, which includes the new EFI VUTEk Q3h XP and EFI VUTEk Q3h X hybrid printers and the EFI VUTEk FabriVU dye-sublimation printer, is the largest sale of EFI machines in Currie Group’s history. CMKYhub is also the first in the world to confirm an order for the EFI VUTEk Q3h XP and EFI VUTEk Q3h X hybrid printers.

The dye-sublimation printer and will not only increase the capacity of CMYKhub’s rapidly growing wide-format trade printing service, but also add a  new, soft-signage service to the company’s growing offering.

Paul Whitehead said the sale expands on Currie Group’s longstanding relationship CMYKhub.

“These are groundbreaking machines that will take productivity in wide format to a whole new level,” said Whitehead.

The first of the machines to be delivered will be VUTEk FabriVU 340i+, which is set to arrive in Melbourne within the next few months, followed by the VUTEk Q3h XP, which is expected before Christmas. The VUTEk Q3h X will join its stablemates at CMYKhub’s Sydney premises next year.

CMYKhub national communications manager Glen Francis told Sprinter that the new dye-sublimation printer will complement CMYKhub’s existing wide format offering.

“Dye sub is going to be a great new arm for us,” said Francis.

“It complements our wide format products already so soft signage is what we’re going to enter. We were looking at [dye-sub] in 2018 and then Covid happened. So, we’re now keen to hit the ground running and launch it pretty quick – as soon as the machine arrives.

“Walking around Europe, soft signage is massive here and it’s growing in Australia, so it complements the existing signage mix that we already produce. There’s a lot of other things that we have been looking for to potentially utilise this machine in other sectors as well.”

Alan Nankervis, national wide format manager, CMYKhub, said the company is currently reinvesting in its machinery across the country in response to demand.

“A few years ago, we got back into wide format, reinvesting to prove a point to ourselves that if we grow our capacity, our customers will grow with us and we proved it really quickly adding the H5 two years ago, which has really grown our capacity.

“We’ve got more work then we have ever had. So, that proved to us that we needed to reinvest in the whole country so we have started shuffling our machines around.

“We recently reinvested in Perth adding in the Fuji. We’re going to move our H5 to Brisbane eventually, drop a VUTEk h5+into Sydney and the VUTEk Q3h XP into Melbourne to give us a massive amount of sheets nationally to service our customers.

“Wide format is just growing and growing and growing – it’s always been growing but we never kept up with it, but we realised that we needed to keep up with it so this has been the investment that we have made in order to keep up with this growing demand.

“The VUTEk Q3h XP should be arriving around August/September in Melbourne, and at the same time we will have the dye-sub coming so we’re also going to dip our toes in the water there and hopefully get soft signage up and running.

“We also have a VUTEk Q3h X coming early second quarter next year, that will come into Sydney and at the point the VUTEk h5+ will move to Brisbane and the swissQprint machine that we now run in Brisbane will move to Cairns.”

The company’s new two-storey, 6500sqm headquarters in Melbourne is also scheduled for completion around April next year.

“Being on one large site is going to make things a lot easier for us, and is that’s really going to change the way we get work to the customer on time, every time.”

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One thought on “CMYKhub to enter soft signage market after record EFI deal with ANZ channel partner Currie Group

  1. Congratulations to our valued partners CMYK & Currie Group. Great investment that we at Kwik Kopy will benefit from & actively support.

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