Impika will be integrated into Xerox’s graphic communications division as part of the deal, which was signed on 25 February. The companies did not disclose the financial terms.
Xerox's president of graphic communication operations, Jeff Jacobsen, said Impika would retain its name and brand, at least initially, but would be known as "Impika, a Xerox company". Both firms will sell each others' inkjet systems.
Fuji Xerox Australia has been the local distributor for the French manufacturer, and supplied the Impika iPrint eVolutions ordered by SEMA.
Chief marketing officer Simon Lane said: "We have always focused on providing solutions that work for our customers' applications, and we have been fortunate to have in our portfolio best-of-breed platforms from Fuji Xerox and Xerox Corporation.
"We have also enjoyed a great relationship with Impika over the past few years, so having the Impika technology under the Xerox umbrella complements our parent company Fujifilm’s global leadership in inkjet head and ink manufacture, further reinforcing our ability to deliver end-to-end printing solutions for our customers.”
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Jacobsen said: "A hallmark of Xerox’s long-term success is our focus on innovation, and Impika has demonstrated an innovative approach to advanced production inkjet printing that complements Xerox’s technology.
"We have established leadership in serving the graphic communication marketplace. With Impika as part of our broader set of solutions, we’re bolstering our brand strength and better serving the market with digital products, solutions and resources to meet the needs of print providers so they can satisfy their clients and grow their businesses."
Impika chief executive Paul Morgavi said: "We’ve succeeded in developing one of the industry’s most formidable product lines.
"To continue our growth, we need to be part of a leadership organisation that has broad global distribution and service, a strong brand, and the same customer-centric culture that we champion.
"Xerox is a logical fit for our growing business and for our customers, who will benefit from Xerox’s shared focus on innovation to advance digital colour printing."
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This article originally appeared at printweek.com
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