Crowds gather at CPI event for Australia’s first look at new Scitex

The machine uses HP’s water-based Latex ink technology and replaces the vendor’s original latex model, the Designjet L65500.

At an event at CPI’s Customer Experience Centre in Melbourne last week, CPI general manager graphics David Booth confirmed the imminent placement, which comes on the heels of the first Oceania installation of an LX800 at New Zealand printer Imagine Photographics in May.

Booth (pictured right) told ProPrint: “The market niche is the large sign and graphics printer marketplace. It’s ideally suited to banner 3.2m production.

“It can also do dual-roll printing, using two 1.5m rolls for bus shelter signs, point-of-purchase and point-of-sale and light boxes.”

Booth described aqueous HP Latex inks as vibrant, environmentally friendly, odourless, instant drying, scratch resistant, and fully recyclable when used on high-density polyethylene stocks.

The ink technology, which provides an alternative to eco-solvents in the outdoor market, first became available on the HP DesignJet L25500 2/2.5m series, which shared the limelight at the Melbourne customer showcase. Also on show were two UV printers, an HP Scitex FB6100 and an XP2750

The event drew some 50 guests and marked the start of a new era for CPI Graphics as a digital-only supplier closely tied to HP, following the sale of its Komori sheetfed and bindery business to Ferrostaal earlier this year.

CPI managing director Bernard Cassell (centre) said: “It’s taken a long time for CPI to get to this area of the market, but it’s very exciting.”

Bruce Caldwel (left)l, HP Scitex sales and marketing manager, welcomed printers to CPI’s first customer centre in the southern Pacific region.

In the lead-up, the HP Scitex and DesignJets on show were calibrated by Sydney specialist Colour Process, in a project run by its director Yves Roussange.

Invitees checked out staff from Active Display Group, working on a sedan that was sporting some decals printed on the XP2750 UV printer.

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