Das T-Shirt first for new GTX

Melbourne t-shirt company Das T-Shirt Automat is the first Australian company to install the Brother GTX garment printer, supplied by GJS

Das T-Shirt Automat says it installed the printer to increase workflow production.

Ed Redman, co-founder says, "Our philosophy has always been to deliver an exceptional-quality printed product, no matter if our customers are ordering a single shirt at one of our storefronts, or having 200 designs created.

"By investing in the latest direct-to-garment technology, not only can we continue to deliver on this philosophy, but we can also speed up production and increase our output."

[Related: Redbubble sales rocket by 61 per cent]

According to report, Custom T-Shirt Printing Market – growth, share, opportunities, competitive analysis and forecast 2017 – 2025, the global custom t-shirt printing market is expected to grow with increasing disposable income and shifting trends towards fashionable apparel. Asia Pacific is the largest and fastest growing in the global custom t-shirt printing market.

This report does show a promising future for t-shirt printing but companies such as Queensland t-shirt printer Instathreads, who went into liquidation last year, are suffering due to competition in the market.

The GTX features what Brother says are its next-generation printheads delivering fast print speeds at a constant 1200×1200 dpi whilst maintaining one-pass printing for all print sizes. The new white ink circulation system and wet capping station both help to reduce both maintenance costs and time. 

Brother says its newly developed Innobella Textile Inks deliver a 30 per cent wider colour gamut than the GTX’s predecessor, delivering stronger purples, blues and pinks and with the inclusion of 800mb of onboard memory that allows the operator to store up to 100 designs in the printer itself, the GTX can be operated without a PC or USB if needed.

The printer was installed by printing solution company GJS.

Greg Stone, managing director, GJS says, “We have never seen such interest and appetite for a new printer than what we have seen with the GTX.

“What this demonstrates is that the Australian market is at a level of education and maturity with direct-to-garment technology where it will continue to seek out and embrace newer technology, which at the end of the day is a win for end-users and consumers.”

Das T-Shirt custom prints on various items of clothing and has stores in Fitzroy, Prahran and Footscray.

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