Dave Fellman to run Fespa training session in Sydney

Australian Printer contributor and president of David Fellman & Associates, Dave Fellman, is running a one-day sales training session in Sydney on March 17 organised by Fespa Australia.

The Australia Sales Management Print Training session will look into why sales people aren’t selling more and ways they can boost sales by selling solutions that new technology has opened up.

Fellman is a sales and marketing consultant based in the US and his firm serves numerous segments of the graphic arts industry.

He is also the author of Sell More Printing and Listen To The Dinosaur, which Selling Power magazine listed as one of its “10 Best Books To Read” in 2010.

His articles on sales, marketing and management topics have appeared in a variety of industry publications and he is a popular speaker who has delivered seminars and keynotes at industry events across the US, Canada, England, Ireland, Australia and New Zealand.

Fespa Australia (formerly SGIAA) represents companies that add value through graphic imaging of products and materials. Its members include leading digital printers, screen printers, sign makers and promotional products printers who manufacture a diverse range of products.

Fespa Australia president Nigel Davies said all companies can benefit from better sales performance, adding the session that Fellman is running is much needed.

“Whether sales is your full-time job or just one of many hats you wear as an owner or manager, it is easy to get side-tracked, to develop bad habits, and even bad attitudes. It’s not easy to maintain your enthusiasm and your commitment to growing your business,” Davies said.

“I believe this course will restore your focus. The real challenge is learning how to sell the solutions that new technology has opened up. Dave is widely regarded as ‘an innovator in print sales strategy and technique’, if you want to grow your sales, then I suggest you take time out to attend this course.

“Dave is highly recognised in the industry and brings over 30 years of printing experience from his home in the United States, where he is also a regular presenter at SGIO and other events and having him present this course, cements our positioning as an association that upholds best practice in the industry.”

Register for this event here.

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