David Walton outlines strategy for Omnigraphics and MMTB following buyout

David Walton, who became the CEO of QMS Print after Nathan Sable exited the business, recently bought over the entities of Omnigraphics Australia and MMTB from outdoor conglomerate QMS Media as the latter redirects its focus onto the digital Out-of-Home media sector.

“QMS Media acquired both Omnigraphics and MMTB eight years ago and we have been working closely ever since. With QMS Media positioning itself as a market leader in the digital out-of-home media sector, the opportunity arose for me to acquire the print production arm of the business, consisting of Omnigraphics Australia and MMTB,” Walton told Sprinter.

“I jumped at the chance given the vast upside and opportunity to grow both the Victorian and Queensland operations. Omnigraphics has been established for over 20 years in the industry, and MMTB for over 25 years, so both companies have a wealth of experience and highly talented and passionate teams.

“Combined, the businesses employ over 70 staff, with 25-plus machines across the two facilities. We have machines as small as 1.6m, right up to larger ones 5m in width. We offer roll-to-roll and flatbed printing and fabrication solutions in both states.

“My association with the business spans over 15 years and fortunately, has covered all aspects of the company – consequently giving me a solid understanding of our business and the print industry as a whole.”

Omnigraphics and MMTB operate in the wide-format print sector, offering a full suite of products in the large format Out-of-Home print space, billboard, street furniture and transit graphics, as well as delivering on signage options for building banners, hoardings and general signage needs.

According to Walton, now that Omnigraphics and MMTB are under his leadership, he intends to invest in key equipment to improve the quality, capacity and the ability for the businesses to offer new products.

Increasing their presence in the market with active social media and digital marketing techniques to engage customers is another key area that he intends to focus on. In addition, Walton said the companies aim to increase their ability to give back to communities and get involved in great causes to support those in need.

Omnigraphics and MMTB will also invest in cleaner and greener material options and processes to ensure the best future for the print industry and the environment.

“My aim is to make the right investments in technology, ensuring we exceed quality expectations, reduce production timelines and deliver a diverse market offering, whilst striving to be creative and work on bringing customers creative visions to fruition,” he said.

“With the right technology, in conjunction with our teams’ eagerness, passion and skills to achieve out-of-the-box solutions, this will materialise.”  

Both Omnigraphics and MMTB will remain in their current formats, both servicing clients in their local areas while being able to assist each other in delivering national campaigns and customer orientated solutions.

Senior management will now be represented across both businesses, with Walton (CEO) and Gerard Mudford (chief operating officer) located at Omnigraphics in Melbourne, while Jarrod Whyte (national sales manager) and Lisa Crellin (chief financial officer) are located at MMTB in Brisbane.

Read the full interview with David Walton in the upcoming July issue of AP.

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