Multi-channel marketing agency Digital Logic has cut costs in its mailhouse division by 70-80 per cent thanks to shifting mailing operations in-house with new equipment.

Chief executive Paul McGarity says buying the Pitney Bowes DI950 Folder Inserter has cut turnaround times from 11 days to three and added significant value to bottom line.

“We are now able to complete all client orders in house without outsourcing and minimising our supplier and courier costs,” he says.

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Pitney Bowes, business development manager, Brendan Pearce says it has enabled them to stop batch printing as the machine is equipped with barcode scanning for intelligent selective inserts.

The manufacturer claims the DI950 allows printers boost revenue and save on outsourcing costs.

The new model has greater productivity than its predecessor and can process up to 5400 pieces per hour or 120,000 pieces per month.

McGarity says: “Its use of computer programming makes it a one touch simple to use machine.

“The consistency of the throughput is reliable and has allowed productivity to increase.”

For the country’s mailing houses any trend to in-house mailing will put more pressure on them  as they are already battling with Australia Post’s punitive cost increases.

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