This is an extract about Epson from the Textile Printing Technology Focus which was published in the June 2022 issue of ProPrint. To read the full story click here.
The Australia-New Zealand market for printed fabrics has almost quadrupled since 2017 with much of this driven by rapidly reducing manufacturing cycles, notes Epson Australia’s marketing and communications manager Nathan Fulcher.
“Fast fashion is a bit of a buzz term, but a key factor underpinning its growth is the shift to digital production. As fashion producers from the very small to the very large continue to transition away from analogue processes, the level of customisation and popularity of ‘micro-cycles’ based on trend and other factors will continue to grow,” Fulcher said.
“On-demand textile printing is going to drive a certain level of onshoring of production migrating back to Australian soil.”
In the décor and display sector, hyper-customisation and rapid turnaround are combining to provide printers the opportunity to deliver an expo or pop-up event solution tailored to a specific theme or campaign, Fulcher said.
“For example, ad campaign graphics or colour palettes can be printed to the client’s requirements, not only for display graphics, but also for their staff uniforms, furniture, giveaways, and more.”
Fulcher says Epson offers the most comprehensive line-up of DTG and dye-sublimation printing solutions on the market for A/NZ, ranging from desktop sheet-based units, all the way up to large roll-to-roll machines such as the 76-inch SureColor F10060.
In the DTG space, Fulcher adds, Epson has been a pioneer and has had a strong presence for many years now.
“The SureColor F2160 is one of the highest-selling DTG printers in the region, and that is now complemented by the F3000, designed to suit the needs of high-volume producers. Whether you are just starting out in fabric, looking to diversify your offerings or needing to increase volume, you are sure to find an Epson solution that suits your business,” he said.
For more information, visit Epson.
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