Theo Pettaras is well regarded in print circles.
He is a regular member of the ProPrint Power 50, a current board member at the Print & Visual Communication Association (PVCA) and a huge advocate for print and the value creative printers can bring to business operations.
Pettaras founded the hugely successful digitalpress 15 years ago but sold the business in February to a global marketing communications consortium.
That deal was brokered by Stephen Edwards, a co-partner in the North Sydney branch of global business advisory service, Transworld, and former global CEO of the Snap franchise.
The process of selling digitalpress was indeed complicated for Pettaras, but the experience of dealing with Edwards and the team at Transworld, which also includes another printing industry identity Steven Stucci, was certainly a positive.
So positive in fact that Pettaras has now decided to join Transworld as a Marketing Associate so that he may use his years of expertise to help other business owners, including printers, prepare their business for sale should that be a path they are considering.
Edwards says having Pettaras now working at Transworld represents a joining together of three printing industry stalwarts, which combined together will no doubt only benefit the sector, especially as it faces brutal times with COVID-19.
Edwards and Pettaras met on the board of the GAASA (Graphic Arts Services Association of Australia) in 2010 to 2012.
Edwards says himself, Stucci and Pettaras all know the industry thoroughly and have been involved in many different business sales.
“When Theo went about selling his business, we were lucky enough to secure the right to do that for him. We took him through a process and got a great outcome for him and the industry really,” Edwards told Sprinter.
“Through that process Theo really enjoyed it and added a lot of value and he decided that he wanted to come onboard and help other businesses as this is his passion.
“Part of our business is to help the printing industry. We do other work with other business / sectors but the line-up we have now of Steve, Theo and myself is pretty powerful as a print pedigree.”
The main way Pettaras will be able to help other printers is by consulting with them and working with the Transworld North Sydney Team and contributing to the Groups Marketing and team that helps when businesses are looking to sell if that is what they are looking to do.
“One of the ways Theo can help is through consulting and helping businesses get ready to sell. He can help them get into a bit better shape and he has got the credibility and profile so it’s a good match.
“Myself and Steve thought he would be a great addition to Transworld.”
Pettaras officially started full-time in September.
If you would like to get in touch with Theo, please get in touch at: https://tworld.com.au/locations/northsydney/
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