drupa 2020 Cube to create a buzz across range of topics

Five special forums will feature at drupa 2020 at the drupa Cube which organisers say has been designed to provide a broad spectrum of relevant content that is “motivating, highly stimulating and interactive”.

Drupa, which runs from June 16 to 26, 2020 in Germany, is the top international fair for the printing and packaging industry but is also highly regarded as an identifier of important trends which offer insights into future development and drives inspiration.

Over 40 sessions are scheduled for the Cube including keynote speeches, C-level sessions, workshops, brand stories and best practice examples. The Cube will operate for 11 days.

The focus will be innovative web-to-print and packaging technologies, the potential of a platform economy with more diversified sales channels and new collaboration models, as well as the changing expectations of connected consumers in a social media culture, to the backdrop of the industry’s growing sustainability and circular economy obligations.

“Our primary aim is to put as many ideas as possible out there that participants can successfully implement in their own companies,” says Sabine Geldermann, Director of drupa and Global Head Print Technologies at Messe Düsseldorf.

“We want to offer a programme that meets their actual needs.”

Michael Gale who is the founder of Inc.digital and best-selling author of The Digital Helix. Transforming your organisation’s DNA to thrive in the Digital Age is among the speakers, along with designer James Sommerville, who began his career in a small self-founded design company named Attik in England before joining Coca-Cola as global design lead in 2013.

“The print industry has undergone a remarkable technological transformation and can be hailed as a ‘best case scenario’ in this respect – both in terms of changed processes and new business models,” Gale said.

“As we access new fields of application, acquire new technologies and capture new vertical markets, we are caught up in the maelstrom of this transition. The print industry must proactively embrace this change. Companies that go digital increase their profits up to five times faster than their competitors; companies that don’t follow this track will therefore find the going incredibly tough.

“Personally, I find this new market not only important but also very exciting and I’m eager to share my enthusiasm with others. In the drupa Cube, we are putting the spotlight on a number of examples and solutions designed to illustrate strategies for successful corporate management.”

The complete programme of the drupa Cube, which will take place for the entire duration of the fair from 16 to 26 June, will be available online at the end of February at www.drupa.com/cube-en.



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