Above: Ogilvy vice chairman Rory Sutherland will be a speaker at drupa cube 2024
drupa has confirmed the initial speaker-line up for its conference program, drupa cube, which offers a comprehensive program for the printing and packaging industry.
Scheduled to take place over 10 days of drupa (28 May – 7 June) and free to all visitors and exhibitors, drupa cube is one of the highlights of the show, and will enable attendees to discover boosters for their business, explore current trends and set an example for sustainability.
The 2024 program will host several top-class speakers, and will feature five topics of relevance to the printing and packaging industry. These are:
Print and Packaging Futures
Sessions in this focus area will explore what the future might hold for print and packaging technologies, focusing on innovation, the circular economy and sustainability, as well as innovations around the future of electronic printing.
Business Boosters
Renowned speakers will offer presentations with a commercial focus, covering topics such as sales, marketing and innovation culture, with the aim of delivering actionable business value to executives attending drupa.
Trends
Today’s print and packaging industry understands the importance of keeping up with industry trends. The cube sessions will provide attendees with insights into trends that can help further develop their business strategies.
Brand Stories
Take advantage of this unique opportunity to understand what makes certain brands special. Learn how big brands apply insights to their target audience, what sustainability initiatives play a role in their strategy and what part print and packaging play in the customer journey.
Circular Economy and Sustainability
cube 2024 will focus heavily on sustainability and the circular economy and provide key insights for print and packaging leaders.
Current speakers
Below is a summary of the thought leaders who have currently been confirmed as speakers at the cube – stay tuned for the full agenda of the cube, which the organisers will be confirming soon.
Rory Sutherland
Vice Chairman Ogilvy
One of the world’s most respected marketing thinkers, Rory has been described as a ‘marketing legend’ in the press. In his keynote at drupa 2024 he will help us understand that ‘There’s a reason we call it “Cheap Talk”. Print costs more than pixels – and that’s why it works so well!’ Rory Sutherland’s exciting and engaging keynote will help us understand why you wouldn’t invite people to your wedding by email! It’s all about the concept of costly signalling, and it comes from biology, but it also has a big bearing on advertising, design and packaging too. Quite simply the more money and effort you invest in communicating something, the more convincingly you get the message across. Rory will explain why print, in the digital age, is more important than ever.
Mark Masllin
Professor, Earth Systems Science at UCL
Mark Maslin BSc, PhD, FRGS, FRSA is a Professor of Earth System Science at UCL and the Natural History Museum of Denmark. He is a founding Director of the award winning Rezatec Limited. He’s a member of the Cheltenham Science Festival Advisory Board, a CSR Board member of Sopra-Steria, NetZeroNow and Sheep Included Ltd, and a member of the Climate Crisis Advisory Group. Mark’s keynote will examine the impact of climate change and what the future may hold. He will unpack the global and national politics at play and the necessity of NetZero emission targets. Most importantly, he will address the critical role that the corporate sector (particularly print) can play in developing the circular economy and being part of the long term sustainable global economy.
Calvin Lakhan, Ph.D
Research Scientist, York University, Toronto
Lakhan is a specialist in the field of environmental resource management and economics. He is part of the “Waste Wiki’ project and his research is devoted to advancing the understanding of waste management research and policy. Dr. Lakhan promises to deliver an outstanding presentation with a fresh look and new approaches
to waste management.
Other speakers include:
Bart van der Horst
Winning by Design
Horst is managing partner at Winning by Design, a global consultancy that helps companies design, build, and scale revenue engines. With over 25 years of experience in sales and business development in software and related markets, I have a proven track record of delivering growth and success for clients across various sectors and regions.
Jonathan Tame
Two Sides
Tame has had 40 years in the paper and print industry and is MD for the Two Sides campaignn, which promotes the sustainability of print and paper. He is also Managing Director of CarbonCO, a Carbon consultancy, running the successful Carbon Balanced Print and Paper programme for conservation charity World Land Trust.
Samir Husni; aka Mr Magazine
Magazine Consulting & Research, Inc
Husni is president and CEO of Magazine Consulting & Research, Inc. He is experienced in magazine innovation and publishing, magazine design, magazine media future, newspaper publishing and design, creating new titles, and repositioning established titles; and specialises in magazine media innovation, magazine media start-ups, design and redesign, marketing, positioning analysis, publishing and management.
Robert Norum
Opportunitas
Opportunitas founder Norum is a marketing consultant with extensive experience working with companies to help them to define business strategy, develop brand positioning and create cut-through value propositions and messaging.
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