Durst Oceania will soon launch a new certified, refurbished service for the A/NZ region, which it has named Durst Certified Refurbished.
Durst Oceania managing director Matt Ashman, who will be heading up this service offering, told Sprinter that the new service aims to provide refurbished and certified second-hand Durst machines back to the market at a lower price point.
“Our Durst printers are built to last and we’ve got presses that are getting to around 10-plus years old. Customers are now wanting to invest in newer technologies with Durst and they don’t have the physical space to keep all their machines,” he said.
“They may choose to trade in one to make room for another. So, I’m starting an initiative to get these second-user Durst printers – refurbished and with warranties – back into the market.”
These second-user Durst printers will be offered to customers either on a sale basis or on a rental basis.
For a rental machine, the warranty will last the entirety of the rental, while the warranty for any machine that is purchased second-hand will last for six months with an option to extend.
“This will enable customers who never thought that they could afford a Durst to be able to have one in their print shops and grow their business – then more businesses will understand how owning a Durst machine can make a difference,” Ashman said.
“For Durst customers, this means that we can move the path for existing customers with Durst product that is able to invest in a new Durst printer.
“But also for customers that have not been able to choose Durst, because it may have been off their radar, it lets them experience what it’s like to use or own a refurbished and certified Durst press.”
According to Ashman, the new initiative will broaden and deepen the reach of Durst Oceania in the region.
“It’s one of the ways that we’re trying to broaden our appeal and increase our presence in the local market,” he added.
The company is also expanding its presence with the hire of three staff – Durst Oceania is on the lookout for a new junior salesperson based in Victoria, a field service technician based in NSW, and a field service apprentice in Victoria.
“We’re expanding the business as coming out of the pandemic, we’re seeing a lot of confidence and opportunity, and we need to be ready to support our existing and new customers,” Ashman said.
Comment below to have your say on this story.
If you have a news story or tip-off, get in touch at [email protected]
Sign up to the Sprinter newsletter