Ashley Playford-Browne joins Durst Oceania

Ashley Playford-Browne, a well-known industry specialist in wide format and textiles, has been named as the new Large Format Print and Textile Sales Manager at Durst Oceania.

Durst Oceania managing director Matt Ashman told Sprinter Playford-Browne’s appointment is the next step in the Italian print manufacturer’s strategy to further strengthen its foothold in Oceania.

Durst Oceania Ashley Playford-Browne with Matt Ashman
New appointment: Ashley Playford-Browne is a welcome addition to the Durst Oceania team, says managing director Matt Ashman (pictured on the right)

Playford-Browne spent five years with wide format specialists, Fujifilm, with his most recent appointment being at Kornit Digital. Prior to that he worked in prepress.

“As Durst has increased its footprint with new technology and product innovation, it was essential that I found a suitable and experienced sales manager to steer the LFP and Textiles business within our portfolio in Oceania,” Ashman told Sprinter.

“What attracted me to Ashley his sales acumen, his industry knowledge and his widespread respect in the region.”

In his new role, Playford-Browne will be responsible for the large format print business and the growing textile category.

The growth in textiles was recently put on show with Durst’s release of the new P5 TEX iSUB, which offers next level productivity in the dye-sub space.

Durst P5 TEX iSUB
The new Durst P5 TEX iSUB boosts efficiency as it can print direct to polyester, meaning no calender unit is required. An integrated finishing unit means it can also stitch inline.

“With Ashley on board we can see Durst going from strength to strength – helping businesses in the Oceania region grow following the recent challenging trading period,” Ashman said.

“This is the next step in the evolving strengthening strategy of the Durst Oceania team to support and service our valued and longstanding customers in the region.”

The announcement follows a run of fresh announcements for Durst.

These include the move to add more automation in the print room for its P5 range of printers which now integrate seamlessly with Fotoba cutting systems

Existing owners of Fotoba cutters and Durst printers can also integrate the two together, through purchasing a specially made buffer which means the Fotoba can handle the print work as it comes off the Durst.

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