Epson launches new digital label presses

Epson is expanding its digital label press lineup with the introduction of the SurePress L-4533A, a six colour aqueous resin ink machine and SurePress L-4533AW, a six colour plus white aqueous resin ink press.

The company says the two devices deliver high quality labels and packaging at a low total cost of ownership (TCO), along with being easy to operate and are built for a reliable performance. Epson is marketing the presses towards  label converters and commercial printers, with claims the machines  make short-run label printing with accurate colour reproduction on a wide variety of substrates easy. Both printers are said to have undergone significant developments to meet the growing demand for fast turnaround, with longer automated printing times, email alerts and minimal maintenance.

Epson says the printers are specifically designed to improve productivity and increase efficiency, with advanced automated printing features, including up to eight hours of unattended printing, e-mail alerts and minimal manual cleaning. The company says the devices offer the highest levels of reliability with all components built by Epson including the ink, printhead and controller, featuring versatile substrate support and print on off-the-shelf materials from 3.15-inches (8cm) up to 13-inches (33cm) wide and as thin as .00314-inches (0.08mm). The printers are available now in Australia.

Craig Heckenberg, general manager of the Business Division at Epson Australia says, “Everyone appreciated the success of the SurePress L-4033 series so we wanted to build on that with new products to meet the growing label and flexible packaging market demand for shorter runs and faster turnaround times. The L-4533A/AW do just that. Boasting even higher print quality, greater operator productivity and improved media versatility, the new printers have more than 30 improvements over their predecessors. These improvements translate into users’ ability to print a wider range of applications, create more high value jobs and operate more cost efficiently.”

[Related: Epson to launch new DTG printer]

Both printers are also said to include upgraded microprocessors improving processing speeds up to 80 per cent compared to the outgoing models. Epson says the new digital label presses with variable drop size starting at three picolitres also include a new larger ink drop size, ideal for large solid colour backgrounds found on packaging.  

Epson says both SurePress printers are designed to print prime labels and flexible packaging efficiently and profitably. The company says additional features include high quality labels with Epson MicroPiezo inkjet technology and a wide colour gamut deliver colour matching and gradients required for branded prime labels and packaging and automated printing allows a single operator to run multiple units at one time. All components are said to be manufactured by Epson and supported by Epson service, with training, workflow software and operational support included.

The company claims that with automated printing, competitive ink price and minimal consumables, the L-4533A and AW both make for a competitive TCO. The company claims that the printers have support versatile substrates, being able to print on off-the-shelf flexo PS label materials, including uncoated, gloss and semi-gloss papers, film and vinyl, supported or unsupported media.

Epson says the machines also give versatile data support, being an ideal solution for text, barcode and image serialisation. The company claims the printers work with industrial-quality inks, with a seven-colour set consisting of durable, water-based, resin-coated pigment inks which give superior adhesion, produce a remarkable range of colours, and deliver water and abrasion resistance on most substrates.

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