The companies say that through the partnership both firms will be able to offer the industry’s most extensive tool set, taking users all the way from the conceptualisation of packaging structure to the creation of final packaging materials, incorporating all critical steps in-between.

The joint product development effort will help consumer packaged goods manufacturers and the creative services industry companies cut costs and accelerate their new product pipelines. The solutions will automate and simplify their workflow across the conceptualisation, visualisation, production and design engineering and output-to-print stages, for the 2D and 3D graphics, POP, advertising and packaging work that drives new product introductions.

Esko-Graphics and Design2Launch will integrate functionality that provides companies with work flow from the basic design of product structure through the selection of materials and the application of 2D label decals wrapping accurately to 3D surfaces. Complete 3D models will be easily visualized in context settings such as store shelving or Point of Purchase displays, loaded on pallets, or moved to a virtual digital studio for advertising and catalogue shots. Completed images can be shared with true colour and image accuracy across the enterprise – locally or globally – eliminating weeks or months in the approval cycle.

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