Exotic takes world wrap title

Victorian car wrapping printer Exotic Graphix has been crowned worldwide wrap king in the Avery Dennison Wrap Like a King competition, taking top spot with its Lei’d Low entry.

Caminiti competed against 159 other installers from 19 countries around the world to earn the title of King of the Wrap World once again.

Exotic also won the Wrap Like a King challenge last year, for its entry Toxic Rat, this year’s win confirming its place at the top of the wrapping tree.

Its managing director Nick Caminiti says, “Winning a second Wrap Like a King title in a row is an incredible feeling, and we are honoured to accept the title of King of the Wrap World from Avery Dennison.

“We knew the field would be gunning for the Exotic Graphix team after our success last year, but we put in the work and came out on top against a really accomplished field.”

Lei’d Low is a 1963 Volkswagen Beetle with a Hawaiian surf theme. It features three dimensional, embossed wood effects created with vinyl film, as well as a fully templated vinyl wrap that replicates a 1960s-inspired paint job. Other points of interest include a wrapped steering wheel, a holographic visor and custom offset wheels.

Caminiti used Avery Dennison Supreme Wrapping Film Diamond Silver and MPI 1105 with DOL 6460 overlaminate to complete his entry in the Challenge.

Exotic Graphics began in 2008, founded by Caminiti as Exotic Customs, and then in 2011 it was the only non-manufacturer at the Australian International Motorshow after which Caminiti began to focus on custom vinyl and fleet vehicles.

Jordan Leach, business manager, Avery Dennison Graphics Solutions, Australia and New Zealand says, “Congratulations to Nick and his team for this win. Their planning, creativity and installation techniques are testament of the dedication to their craft, impressing the panel of international judges.”

The 2017 Challenge judges include Justin Pate, co-owner of The Wrap Institute; Molly Waters, senior technical specialist, Avery Dennison; Myles Kovacs, co-founder of DUB Magazine; Peter Wright, technical marketing manager, Avery Dennison; Jun Kinoshita, sales manager, Avery Dennison; Stefan Ude, owner of Ude FolierungsKonzepte; Anders Prates, co-owner of WTP Dekor; and Jurriaan de Vries, technical services and support manager, Avery Dennison.

The eight professional judges evaluated the 159 total submissions based on the following criteria: visual transformation (difference between the before and after pictures submitted), quality and skill level of installation, overall public look and appeal of the design.

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