Experimentation a key for success for GENR8 Printing

GENR8 Printing founder Yianni Moratidis delighted audiences last week during his discussion with HP ANZ Country Manager Large Format Printing Craig Hardman about his pivots in print journey through COVID-19.

Moratidis joined Hardman for the one-on-one chat which was broadcast live and included two viewer polls and opportunities for viewers to ask questions and have them answered in real time.

If you missed the webinar, you can watch the recording here.

In the studio: GENR8 Printing’s Yianni Moratidis with HP’s Craig Hardman with the live event green screen behind them

2020 has been an incredibly tough year for many.

Moratidis’ business is firmly rooted in the entertainment sector in Newcastle in NSW and when pubs and clubs were forced to close due to the pandemic, the work coming in rapidly decreased.

This also coincided with the purchase of new premises and the installation of a new HP R1000 wide format printer.

Some may see investing in new machinery and premises just as a pandemic hit the globe as a daunting prospect.

But Moratidis was not perturbed.

He and his business partner, Bernie Ayrton, quickly got thinking and recognised a gap in the market when it came to home decor and interiors. The new HP R1000 was able to provide them with the scope to try out printing on a range of new substrates which ended up working very well for the business.

Moratidis said the corflute and ACM market was already well catered for in the Newcastle area, so he turned this thoughts to plywood, glass, acoustic panels, wallpaper and even gym mats as new markets to explore.

“You name it we just got into it straight away and flooded the market with home decor,” Moratadis told Hardman during the webinar.

“My main market was closed so we thought what are we going to do? I thought there is going to be people working from home. So I asked myself if I was at home, what would I want?

“So we just started posting on socials and just got it out there. The pubs weren’t coming back on any time soon.”

It started to grow from there, with the take-up of plywood printing for restaurants proving extremely popular.

“So you’ve got your home decor market which then complements your office decor. Even though pubs and clubs were not opening, they were still planning to open and they wanted to be ready.”

Social media played a big part

Hardman asked Moratidis how he had found the process of communicating with customers to let them know the different and new types of printing he was doing.

“That was so easy,” Moratidis said.

“The reason I got into print is because I love ideas.

“We have been very proactive on our socials, on our Instagram, LinkedIn, You Tube and Facebook. You don’t know what you want until you see it.”

If you missed the webinar, you can watch the recording here.

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