Vice president of Graphic Arts Business, HP Imaging and Printing Group, Asia Pacific & Japan, VS Hariharan, says, “The best way for graphic arts professionals to understand the full scope of HP Indigo’s end-to-end solutions is to experience them first hand – seeing is believing.
“With the opening of this centre for the Asia-Pacific region, HP is providing an opportunity for graphic arts professionals to experience hands-on print demonstrations of our end-to-end solutions, from prepress to finished, in the commercial and industrial printing space.”
The Centre focuses on four main areas: Commercial Printing, Photo Specialty, Direct Mail and Label Converters. Its goal is to show commercial printers, photo application providers, direct mail houses and label and packaging printers how to establish their digital difference across a range of specialties. Visitors to the centre will experience the depth and flexibility offered by the end-to-end solutions developed by HP Indigo and its collaborating companies, which have been widely adopted by the industry.
The HP Indigo Centre of Excellence features more than 20 solutions and will provide training as well as practical demonstrations and testing. The centre also aims to champion collaboration between local and regional experts in developing solutions designed to meet the specific needs of graphic arts professionals in the region.
“Commercial and industrial print service providers will also have a chance to benefit from the centre’s activities and learn about new business opportunities. This clearly demonstrates HP’s strong commitment to lead in the region’s graphic arts and digital publishing industry,” says Hariharan.
The HP Indigo Centre of Excellence boasts 418 sq m of demonstration space, grouped into four main focus areas, each exhibiting a range of end-to-end solutions developed by HP Indigo and its printing collaborators. Focus areas include:
Commercial Printing:
• Printing capability of the HP Indigo press 5000 and HP Indigo press 3050.
• Hybrid workflow with the HP Production Stream as well as the Screen Trueflow pre-press workflow solution and Creo Print-on-Demand digital workflow solution. Hybrid workflow solutions allow the HP Indigo press to co-exist and connect seamlessly with traditional offset workflows.
• Colour management and proofing solutions from GMG software which offer outstanding colour control from prepress to press.
• Innovative finishing solutions from Duplo 645 for slitting, cutting and creasing in a single pass.
• Web-to-print capability from the Press-sense iWay solution, which automates and manages on-line and manual orders from prepress through printing and delivery.
Photo Specialty:
• Printing capability of the HP Indigo press 5000 and HP Indigo press 3050.
• Digital front-end hardware and software from HP Production Manager for management of automated workflows, high-volume variable data and complex printing projects.
• Photo book production software from Silverwire to manage and process photo and digital images.
• Lamination finish from GBC Delta Laminator that delivers high-quality lamination for photo specialty products.
• Binding capability from Unibind which specialises in the presentation and protection of photo books and other printed documents.
Direct Mail:
• Printing capability of the HP Indigo press 5000 and HP Indigo press 3050.
• Image personalisation of direct mailers from Direct Smile which provides highly customised one-to-one marketing.
• Variable data printing software solutions from Printsoft to integrate complex rules and business processes into print applications; and from GMC Software which designs, composes and delivers customised variable documents.
Label Converters:
• Printing capability of the HP Indigo press ws4500 and HP Indigo press s2000 on a variety of approved substrates.
• Ink mixing system from IMS, a stand-alone system that creates special colours from a set of based inks to meet customers’ spot colour specifications.
• Self-adhesive label production, converting and finishing capabilities from AB Graphic International, for an end-to-end label printing solution on the HP Indigo press ws4500.
• Packaging pre-production solutions from Esko, which provides software modules cover graphics integration, digital colour intelligence and computer-to-plate to cutting and creasing.
• 3-D viewing and printing using lenticular effects – such as flip, animation and morph –from HumanEyes Technologies for more compelling label creation.
Comment below to have your say on this story.
If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.
Sign up to the Sprinter newsletter