Two industry heavyweights that used to work for competitors are now working alongside each other at digital thread dyeing company Twine Solutions.
The company has hired former Kornit Digital Asia Pacific managing director and president Andy Yarrow as its Asia Pacific regional sales manager, and has named Alon Bar-Shany as its active chairman of the board.
The news follows Kornit Digital’s hire of Ilan Elad late last year as its incoming president of Asia-Pacific as the business expands into the region.
“Kornit has taken a different direction in its approach in Asia – it wanted to focus more on Japan and that left me with a need to find a role which suited my experience,” Yarrow told Sprinter.
“Having worked in Asia Pacific for the past seven years, I have built a fantastic network, so was always confident the right opportunity would present itself and thankfully one of my former colleagues put me in touch with Twine.
“Twine is a start-up that is all about disruptive technology. My previous experiences have always been about working with technologies that are at the end of the process or supply chain. But with Twine, it’s more about the start of the process – dyeing of the fibre.
“Having been in this analog to digital transition business for 20-something years, working at Twine excites me as I’m involved with brand-new technology that I believe has huge potential, especially when you consider we are backed by investors such as HP, Landa and COATS, one of the largest global thread providers.”
Still based in Hong Kong, Yarrow joins Twine after serving at Kornit for two years and will now oversee Twine’s launch in Asia.
“My role is to start Twine’s business in Asia Pacific. We’re in the process of finalising our first dealers and partners for the region and as the business scales up, I believe that Twine has enormous potential to grow quickly,” Yarrow said.
“We play in the sewing, knitting and embroidery spaces so there is also room for opportunities in Australia as ‘made in Australia’ efforts grow and there is more of a push for local manufacturing in the country.”
Yarrow started his career in print and visual communications in 1999 – prior to Kornit, he was at EFI in a number of roles for more than 12 years. He was most recently its Asia Pacific director – a role he held for about two years after being promoted from director of channel sales. He has also previously worked at Océ in its display graphics business.
“I’ve worked in commercial print, moved to display graphics, then got exposure in the ceramics, corrugated and textiles spaces. All of these markets allowed me to work on different types of technologies and I can translate my experience from these industries into those at Twine,” he added.
Twine Solutions has also recently appointed Alon Bar-Shany as its active chairman of the board.
Bar-Shany also serves as the chairman of digital cutting and creasing machinery manufacturer, Highcon.
Bar-Shany said, “Twine has all the ingredients to become another Indigo in the textile industry based on a unique technology and the rapidly changing industry needs and potential for digital disruption. I am especially excited at the ability to help the company scale by helping its customers to grow and at the sustainability impact Twine brings to the market.”
Twine CEO and co-founder Alon Moshe welcomed Bar-Shany to the board.
“There are incredible similarities to the digital printing industry transformation and with Alon’s insights of more than 30 years across so many disciplines, he will help propel Twine forward,” Moshe said.
“The pandemic has only fueled and accelerated the market’s needs towards the ‘sell then manufacture’ paradigm enabled through Twine; Speed and sustainability are pertinent keys, and we intend to keep delivering on the promise of our revolutionary technology.”
“It’s exciting now to be in a position where I can work alongside the Twine team in Israel and Alon. He has got huge experience and knowledge on how to scale a business and I’m excited about the possibilities that lie ahead for us,” Yarrow added.
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