Fuji Xerox launches Iridesse

Fuji Xerox launched Iridesse its new high speed six-colour digital printing system in Bangkok, with Australian printers and journalists in attendance as the machine made its debut.

Fuji Xerox says its new high-speed, six-colour Iridesse Production Press will help printers reach out to new markets and offer solutions that will grow their revenues and profitability.

Sunil Gupta, managing director of Fuji Xerox Australia says, “Iridesse will help our customers offer competitive solutions within their markets, capitalising on the technology and the possibilities of various applications.”

Iridesse is able to print specialty colours including metallic with a single pass, by housing up to two additional specialty dry inks of gold, silver, clear and white, in addition to CMYK.

It is offering speeds of 120ppm with substrates up to 400gsm, with print resolution of 2,400dpi

Steve Green, sales chief at Fuuji Xerox Australia says, “Iridesse has capabilities that makes it a logical offering between the Colour Press 1000 and the iGen.” 

Some 120 print business owners, brand owners and decision makers went to the Asia Pacific launch of the new Iridesse press at the company’s massive facility in Bangkok. Australian printers making the trip included  Craig Honey from MSP Photography, James Bennet from CPX, Mahesh Chand of Digital Data Services and Colin Bungate from Saunders Printing.

The newly launched print engine enables CMYK dry ink layers to be processed on top of the special dry ink layer. An overlay of another specialty dry ink can be processed on top of CMYK dry ink layers, a feature made available with another Fuji Xerox digital printer, the Color 1000i Press.

Fuji Xerox says, “While conventional offset printing requires mixing silver ink to make metallic ink, this new product allows for simultaneous printing of several metallic colours during a single printing process.”

The standard colour library contains Pantone+Metallic and Pantone+Premium Metallic, which are swatches of metallic colours commonly used in the printing industry. With these colour swatches, the operator can reproduce colours similar to Pantone metallic colours on printing materials by designating the colour codes.

Fuji Xerox says, “Going forward, white dry ink will also be added to the specialty dry ink lineup to accommodate printing on dark coloured or other specialty papers. Compared to printers using only conventional CMYK dry inks, adopting special dry inks expands the range of expression, which adds value for effective marketing activities.”

 “CMYK dry inks are made of High Definition EA Dry Ink (HD EA Dry Ink)—one of the world’s smallest particle size toners. The HD EA Dry Ink fuses quickly at low temperature and is evenly fused onto the paper by through our marking technology that achieves even transferring of six layer of dry inks.

Finishing options include Fuji Xerox’s Finisher D6 with Booklet Maker, Crease/Two-sided Trimmer D2, and SquareFold Trimmer D1, which can be connected to the Iridesse press, allowing for automatic production of professional booklets and folded leaflets.

The company says the finishing options expand the possible printing applications by enabling to produce complex folded leaflets including accordion-fold and gatefold.

It says, “Against the backdrop of rapidly diversifying consumers’ needs, the printing industry is adjusting its use of printing techniques. Instead of just relying on conventional offset printing, which performs well for high-volume jobs, more businesses are choosing on-demand printing, which is shorter in turnaround time and prints the necessary number of copies for catalogs, manuals, and advertising materials.

“While offset printing involves significant time and cost for making plates, adjusting colors and proofreading, digital printing can process jobs with less time and cost and add value to printed materials. Enhancing the value of print products with the use of their capital equipment, such as digital printers, is critical for printing companies to grow their businesses.

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