Fujifilm says it has rebranded its prepress products under the ‘Superia’ label, which it claims reduce wastage, emissions, and labour. The company says the rebrand will help printers clarify between products which do not offer savings. With the technology already on the market, Fujifilm says it can deliver savings on materials, labour and energy, as well as reductions in emissions and water use. Fujifilm spokesperson Steve Peck says the new Superia range will benefit printers and offer clarification between products. He says, “It’s essentially a brand that encompasses a handful of products that all contribute towards environmental savings. They have never been grouped before. “In the printing industry there is a strong drive to reduce the cost of products and reduce labour, but still maintain high quality print production.”

Lindsay Barnes: graphic systems general manager

Lindsay Barnes, general manager at Fujifilm Graphic Systems, says, “Fujifilm’s new Superia range addresses [savings] with processless and processed CtP plates, low energy-use hardware, press chemistry without IPA, Superior XMF workflow and hybrid screening. “Each of these key technologies can contribute towards the printer achieving more stable quality, improved productivity and cost reductions. Superia is all about doing more with less and that will translate into a reduction in costs.” Printers interested in the Superia technology can contact a Fujifilm representative, who will inspect the business’s production process and make recommendations. Printers can also implement Superia products on a trial basis.

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