Fujifilm has pledged a change in direction after announcing a range of new products at FESPA including the addition of a new Acuity Prime L to its Acuity Prime series of flatbed printers.
David Burton, Fujifilm UK’s commercial director, announced the new technology offerings and said it marks a “substantial change in direction” for the company as it shifts to a closer focus on manufacturing using Japanese style techniques.
The Acuity Prime series utilises Ricoh’s Generation 5 printheads, while the new Ultra range features Kyocera heads.
In all, Fujfilm had six new machines on its booth at FESPA.
The Acuity Prime L is a 3.2m by 2m LED UV flatbed which Fujifilm says offers exceptional ROI. It will be available commercially in late 2022.
It has a headline print speed of 202 square metres per hour and six vacuum yones and 16 media location pins as well as the ability to print side by side jobs with its dual zone function.
Fujifilm Wide Format Inkjet Systems marketing manager Anda Baboi said, “The Acuity Prime series, when we launched it last year, represented both a ‘next step’ and a new start for Fujifilm. We’re delighted to be adding to the versatility of the range with the Prime L and FESPA is the perfect place to showcase what it can do.
“Like the Prime 20 and 30, it’s built on our knowledge and expertise, but at the same time it’s something fundamentally new – “a new blueprint for wide format” that offers unbeatable standards of performance, as well as exceptional value, versatility, ease-of-use, and the best ROI available on the market.”
Also launched was the Acuity Ultra Hybrid LED, part of the Acuity Ultra family.
Fujifilm said the new Acuitz Ultra Hybrid LED marks its first foray into the high-end wide format hybrid.
This unit is a 3.3m high-end printer offering print speeds up to 218 square metres per hour with print resolution up to 1200 x1200.
Fujifilm Wide format Inkjet Systems European marketing manager Kevin Jenner said, “Our ‘new blueprint for wide format’, announced last year is our answer to industry demand for greater flexibility, ease-of-use and better ROI.
“Our all-new Fujifilm Acuity range, built to that new blueprint concept, has been designed to offer exceptional performance and unbeatable value, and the Acuity Ultra Hybrid LED is the latest evidence of Fujifilm’s commitment to the continued development of this range to meet changing market needs. Fujifilm has combined its expertise, built up over decades developing exceptional flatbed and roll-to-roll platforms, to design a new wide format hybrid platform that will set a new standard in price and performance and offer exceptional versatility and ROI.”
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