The company was formed last April after Australian Digital Signs joined forces with screenprinter AA Wade, and since the amalgamation, the new business has been operating out of two separate premises, its digital printing factory in Mordialloc, and the screenprinting facility in Mitcham, both in Victoria.
According to Phillip Burns, Full Impact managing director, the company plans to merge the two facilities in the near future.
“The consolidation of the two plants moves one step forward as we begin to look for a new manufacturing site. This will streamline our production output and provide added benefits to our customer base,” says Burns.
In addition to this, the company’s NUR Fresco 3200 has been given a performance upgrade, with production on the newly specified machine resuming back in mid-January after a brief shut down period.
Full Impact is the first company in Victoria to install the eight-colour upgrade, with the result being an apparent visual resolution similar to 600dpi, and according to Burns, the change has been a real hit.
“We have been very happy with the upgrade. It has really been a double impact for us, as the upgrade included a complete head change. While the printer retains its eight heads per colour, totalling 32 heads, the layout of the heads has changed, so while the quality improves in four colour mode, in eight colour mode the quality change is phenomenal,” says Burns.
“It gives us another string to our bow, inasmuch we can now offer increased quality to our customers, and it allows us to print into new areas that we once couldn’t.”
According to Burns, the upgrade will also potentially mean new customers for his business, and while he doesn’t see his business as one of the big players yet, he believes he is getting there.
“The industry keeps putting pressure on the machinery, and with this upgrade we are able to keep pace. We consider ourselves to be early adopters of technology, and we like to be proactive in that aspect,” says Burns.
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