IBISWorld says that the newspaper printing and publishing industry will continue to lose advertising market share. Printed newspapers’ share of advertising – which accounts for 75 per cent of newspaper revenue – is expected to fall to under 30 per cent of total advertising revenue in 2013, this is down from a 41.8 per cent share in the year 2000.

Tim restraints, rising popularity of new media and competition from consumer magazines continue to have an adverse effect on the industry according to IBISWorld.

Karen Dobie, IBISWorld general manager (Australia) says, “Declining circulation over the past five years, caused by time restraints, the rising popularity of new media like the internet, pay-TV, and mobile devices, and competition from consumer magazines has continued to have an adverse affect on the industry. In the coming years, environmental concerns are also expected to affect demand for printed newspapers.”

Newspaper printing and publishing made $6,673m last year and is expected to make $6,407m this year a four per cent drop.

The big five losers over the coming year according to IBISWorld are newspapers down by four per cent, gaming and vending, which will shrink by 6.4 per cent, wired telecoms, forecast to be down by 5.5 per cent, mineral exploration which will decrease by 5.1 percent, and recorded media, due to slide by 2.8 per cent. In contrast growth industries included oil and gas production, up by a whopping 15.9 per cent, organic farming up by 12.5 per cent and online education, tipped to rise by 10.5 per cent.

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