Printed signage is forecast to show modest growth reaching US$41.4 billion ($62.23 billion) over the next five years, in the face of competition from digital signage, according to a new report from Smithers.
The study, entitled The Future of Printed Signage in a Digital World to 2028, shows that the global market for printed signage declined to US$40.9 billion ($61.48 billion) by 2023, and in printed area to 10 billion square metres.
It indicates that printed signage is forecast to show modest growth in the face of competition from digital signage to US$41.4 billion ($62.23 billion) and in printed area to 10.4 billion square metres by 2028.
According to the report, Asia was the largest regional market for printed signage in 2023 with a share of global value of more than 38 per cent and nearly 46 per cent of printed area. North America and Western Europe were the next two leading regions for printed signage; North America had shares of over 28 per cent in value and 17 per cent in printed area, while Western Europe registered shares of 19 per cent in value and nearly 15 per cent in area.
All three regions saw a fall in the value of the printed signage market over the last five years, said the report, predicting that printed signage market in Asia will grow over the next five years. The other two leading regions are both forecast to see a decline in area demand and value over this period.
The report’s exclusive coverage includes:
- Analysis of the challenges facing the industry, including increased competition from electronic signage, socio-economic and supply chain issues
- Historic, current and forecast demand for all formats of printed signage by process, end-use sector and geographic region
- Signage in a changing retail landscape and the impact of e-commerce.
The Future of Printed Signage in a Digital World to 2028 can be purchased at smithers.com for US$6750.00 ($10,145.65).
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