Graphfix Trade Solutions is preparing to expand its trade client base into capital cities around the country, as it ramps up its delivery strategy from July in the next phase of its evolution. Rick Taylor, managing director of Graphfix, says the Sydney-based trade printer has undergone a “monumental change” in the way it does business over the past five years, and is ready to step up to a national level. He tells Australian Printer, “We have now been running for 20 years, and over the last five we have totally reinvented ourselves. We are now online, trade only, we offer a vast product range – probably the largest under one roof in the marketplace today – and we have changes coming that mean our deliveries will arrive faster into each capital city at exactly the same cost as local deliveries. “We are looking to attract more trade clients from around the country. These will be carefully selected partners – we want to work with people who are service orientated, understand the value of print and have the dedication and infrastructure to support their customers. In return, we offer consistent pricing and good quality service for our vast range of products. That’s what Graphfix is all about.”
Rick Taylor, managing director of Graphfix Trade Solutions
The company recently moved its sales office into a new building, and has been steadily expanding its range of products and services, which include plastic cards, business cards, scratch panels, presentation folders, mugs, labels (indoor and outdoor), UV signage, mouse mats, dome labels, gold foil and diecutting, with many extra finish print add ons . Each product can be ordered via Graphfix’s web portal, or through one of the company’s six ordering staff. The manufacturing plant, which includes screen print, litho and web divisions as well as one digital device, is run by 26 staff on the shop floor. Taylor says this kind of manufacturing hub is the future of print; he tells AP, “I believe within the next four or five years only 10 per cent of the marketplace will manufacture. It is hard for people to both manufacture and sell print. The large commercial sector with the contracts and infrastructure can offer both high levels of service and production to their clients, but for most printers the reality is that beyond their digital device, they will need an outsource facility to fulfil all of their clients’ needs. Which has its advantages: it allows them to get out, see their clients and build stronger relationships. “That is also what Graphfix is doing. From the new financial year we want to reach out to our potential national partners and build strong relationships from the start, through the sheer range of our products and services. The logistics and the website are now in place, the internal management system is right and the product range is there – it’s all in place for the next phase of Graphfix.”
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