Greenridge Group has acquired Queensland-based digital and offset printer, Ultra Print, as it grows its business through acquisition.
Greenridge Group print group general manager Kyal Osborne told Sprinter that Ultra Print will still continue to trade under its own name with minimal changes to operations, even though it now comes under the bigger entity of Greenridge Group.
“We have maintained Ultra Print’s management, sales and graphic teams to operate as it currently has but have absorbed its production team into our hub in Toowoomba, Queensland,” he said.
“Our growth that we have budgeted for and planned for is all through acquisition. To grow our business is through the acquisition path and adding Ultra Print to our business expands the gamut of products that we supply.”
With sales offices throughout Queensland, the Greenridge Group is made of its flagship entity, Greenridge Press, as well as Cranbrook Press (Toowoomba), Westminster Printing (Brisbane), Creed and Lang Printers (Warwick), and now the newly acquired business of Ultra Print (Brisbane).
The business also has a communications division under Greenridge Connect, which assists with direct mail and electronic communications (email and SMS).
“Growth through acquisition has been a good strategy for the Greenridge Group over the last few years. We’re a true commercial printer – we print publications, trade journals, books, magazines, and periodicals. We have a wide range of machinery, with presses from Cyber,” Osborne said.
“We have customers all the way up and down the Eastern seaboard and a lot of them are high-end users of quality products. We also have a number of communications contracts for transactional communications across the region.”
Osborne said Ultra Print’s specialty has been in point-of-sale, in addition to traditional print and packaging, and the acquisition has enabled Greenridge to further reach into these markets.
“That good mix of product solidifies what we’re already doing. So, we’re adding to our revenue stream by incorporating Ultra Print into our group,” he said.
Streamlining of both businesses is currently underway, according to Osborne.
“Whenever you have a takeover, you’ve got procedures, culture, and machinery that you need to train the staff on. They will need to learn what we do, how we do it, what our capabilities are and what additional benefits we can offer to customers. This is currently underway,” he said.
Osborne also said that as Greenridge looks to further grow and expand, he welcomes businesses that intend to exit the industry to be absorbed into Greenridge.
“We are in growth-mode and for businesses that have been in operation for a long time and would like to exit the industry, we want to provide them with an opportunity to do so, but at the same time have their business maintained and get compensated for their business,” he added.
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