GSP’s Beyond Big print for Subway has been selected by the Outdoor Media Association (OMA) as the 2022 Grand Prix winner, with judges saying that the consistent message and range of different Out of Home (OOH) advertising formats used in this campaign showcased outstanding creativity.
The Beyond Big campaign captured the attention of the public and the judges, with big, bold and bright imagery.
The Grand Prix winner was chosen from 22 campaigns – all winners of the quarterly Creative Collection competition, which has been run by the OMA since 2013. In total, 125 campaigns were submitted for judging in 2022.
OMA CEO Charmaine Moldrich said, “Location and context are some of OOH’s biggest opportunities. Beyond Big is a perfect example of what happens when the campaign creative takes the surrounding environment into consideration – the results can be spectacular!
“Well done to the teams at Subway and Publicis Teamfresh for working with the OOH formats to create such a bold and memorable campaign.”
Also judged on the day was the quarter four Creative Collection 2022 competition.
Grandprint’s We Worship Food campaign for Providoor won the Big, Bold and Bright category and the printer also won the Innovation in Out of Home category for the Lively Bunch campaign for Jacob’s Creek.
GSP won the World Cup 2022 campaign for SBS in the Best Use of Multi-Format category and Print Effect’s Gift the Love of Beauty campaign for Mecca won an honourable mention for the Big, Bold and Bright category.
Best Use of Digital went to the South Australian Tourism Commission’s For Those Who Want a Little More campaign and honourable mention for this category went to BMW for its X-Range campaign.
The Out of Home For Good winner was RSL Australia for its Remember to Remember campaign.
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