Ellis Booker, editor BtoB magazine, said, “Kodak has transformed itself in the past few years and substantially grown its b-to-b business. Jeff Hayzlett has spearheaded much of this change, pushing the envelope by launching a slew of sponsorship, event and online marketing initiatives.”
Hayzlett, chief business development officer and vice president at Kodak, recently visited the Asia Pacific region, where he spoke about marketing the company. He said, “We no longer want to be seen as solely a plate supplier, for while that is a core part of who we are these days, Kodak is so much more, and we market ourselves as a solutions provider.”
With nearly 25 years of international marketing, sales, and customer relations management experience, Hayzlett previously held the position of chief marketing officer of the company’s Graphic Communications Group. He has also held senior management positions at several companies, including Cenveo, Webprint and Colorbus, and served in staff positions in the United States senate and house of representatives.
In January, he oversaw Kodak’s participation on the television show The Celebrity Apprentice, where a team of celebrity contestants developed a Kodak mobile printing station to drive brand messaging and awareness.
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