Heidelberg sells Speedmaster to UK company ahead of drupa launch

Heidelberg has sold the first of its upgraded Speedmaster range, which is due to make its debut at drupa later this year.

The company has revealed that UK business Elle Media Group is the first worldwide to purchase the Speedmaster drupa 2020 generation unit, the Speedmaster XL 106-5+L, which will be installed in its premises in March.

The Elle Media Group in Essex, England, is a publisher of charity greeting cards.

The new Speedmaster will replace a three-year-old Speedmaster machine that the business has been using, which it says has produced 210 million impressions since its installation in March 2017.

Elle Media Group managing director James Cuthbert said the investment allows the company to continue to adapt its service structure and ensure that technology enhances its customers’ experiences.

“We had been evaluating this investment for over 12 months as we knew with the output levels we were producing and the fixed operating costs in place that our investment cycle would need to be decreased to ensure we sustained our operating cost per sheet,” he said.

“This was the primary driver for the investment combined with the increase in capacity for the same overhead due to Intellistart 3 ensuring one minute improvement on current performance which will give us another 320 hrs of available press time per year to ensure we maximise the opportunities being presented to us.”

With a full suite of Prinect products, its transition into a fully working Smart Print Shop and Push to Stop, the company is further able to deliver on its required ROI.

Heidelberg said, in a statement, that Elle Media Group continues to be its most productive operation in Europe on a straight configuration press.

“The business regularly produces over 7 million impressions on one press, per month with an average run length of circa 4,000 and an average a makeready time of just over 3.2 minute,” it said.

“The new industry benchmark press will be delivered to the Essex based company in March and will continue with the businesses ethos of deploying the latest technology to ensure the lowest operating cost per sheet and to ensure the right capacity is available for its ever-growing greeting card publishing division and commercial print customers.”

Heidelberg recently said the new Speedmaster models will be the “most intelligent and most automated Speedmasters of all time” with small, medium and large format units equipped with the new standard functionality.


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