Heidelberg has showcased its portfolio of solutions for autonomous printing at virtual.drupa 2021, which took place on April 20 to 23, organised by Messe Düsseldorf.

In the Exhibition Space, for instance, the company gave presentations about product innovations in the commercial, label, and packaging segments.

One highlight was the enhanced Push to Stop concept for autonomous printing with end-to-end solutions, which takes the Smart Print Shop to a whole new level. Heidelberg also demonstrated completely automated offset production – from job acceptance all the way through to postpress, including fully automatic plate logistics.

The company said this enables commercial and packaging printers to further boost their productivity in the extremely popular 70 x 100 format.

Heidelberg also used the Conference Area to show the possible ways for print shops to become far more efficient by using artificial intelligence.

Individual discussions on various topics were arranged with Heidelberg experts in the Networking Plaza as well. 

“Despite being a virtual event this year, drupa remains an important meeting point for our industry. We are impressed by the concept and are looking forward to making a lot of new contacts, and also to seeing both new and familiar faces,” Heidelberg head of global sales and marketing Ludwig Allgoewer said.

“virtual.drupa is just one of a number of customer events this year. In March, we started the HD4YOU digital webinar series. In June, we are taking part in the China Print trade show in Beijing and accompanying this with a digital customer event in Europe.

“And following the summer break, there will be another Innovation Week at the Wiesloch-Walldorf site, which our customers will hopefully be able to attend in person this time round,” he added.

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