HH Global is adding wide format to its offerings in the Asia Pacific, with Australia being the first market to test the waters, ahead of a planned expansion.
The company says the new signage and visual communications segment will be integrated as part of the print broker’s core services. Given HH Global’s size, the move is certain to shake up the wide-format sign and display industry in Australia.
Andrew Price, CEO, Asia Pacific says, “As the leader in the marketing execution industry, we must constantly evolve our offering to accommodate the ever-changing needs of our clients. The introduction of our Signage and Viscom program allows us to address a growing demand from both existing and potential clients to provide support in this space. We are excited to launch the program and are confident that this will bring a lot of exciting business opportunities to both HH Global, and to our clients.”
HH Global says the program will focus on five main categories: traditional, architectural, vehicle wrapping, digital screens, and POS. The company believes the addressable market size for the segment is $266m in 2017, with growth potential reaching $437m by 2022.
It says, “As the Signage and Viscom market continues to gain relevance with retailers and corporations alike, the importance of getting success in this space is becoming increasingly significant as brands seek differentiation. With the introduction of the Signage and Visual Communication program as a part of core service offerings, HH Global will continue to drive increased value through expertise, proven processes, and technology.”
Mike Brennan, Signage and Viscom programme manager at HH Global says printers who want to get on the list of approved suppliers can contact HH Global manager for the area Alex McClelland.
It is not the only change occurring at the company, with Andrew Price coming into his CEO role recently, and Sydney-based Mike Brennan now serving as strategic financial consultant to the group, building financial models to drive and guide the company’s regional growth strategy.
Price says, “Demand for our outsourced procurement and creative production solutions in the APAC region has increased on an unprecedented scale. To respond to this change, we are making key investments in all areas to support our growth and continue to provide outstanding service to all of our clients.”
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