HP adds to high speed digital range

HP has added two new models to its PageWide digital web press range, aimed at commercial printers producing high-quality collateral.

The new T480 and T470 presses are the high-performance models of its top-line T400 series, geared towards providing a high-capacity, fast turnaround alternative to web offset.

The series can produce direct mail pieces, journals and other publications, posters and banners, high-end retail brochures and catalogues, and other general commercial work.

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Printing at 244 metres a minute for the T480 and 183 metres on the T470, HP says the new machines are high-performance versions of the existing T400 and T410 models, which the main difference being the high definition print quality and higher production.

South Pacific inkjet digital press manager Steve Donegal says the new printers challenge the limitations of conventional high-volume printing.

“Printing technology must keep pace with the challenging market conditions printers face today, including higher job volume, strict colour requirements and the need for competitive differentiation,” he says.

The T480 has a duty cycle of 175 million impressions a month and 140 million on the T470, accommodating higher volume than the T400 and T410.

HP says the series offers high-speed mass customisation, and high volume, long-run efficiencies to help printers create new business and profitable growth.

It says the new presses are not commercially available in Australia until June 2016 following drupa, with the first world install scheduled for this November. The T400 and T410 are out now with upgrade deals possible next year.

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