The Collins Street site highlights HP printing capabilities on various non-traditional items including a Vespa scooter, car bonnet, wallpapers and furniture.

The company said the centre, which houses an HP Designjet L25500 and an HP Latex printer, has been decked out with furniture including a couch, beanbags and lamps, which are all decorated with fabrics printed by HP.

HP graphic arts South Pacific director Shane Lucas said the new range on show was designed to give print service providers (PSPs) the opportunity to see how the applications can be used in a commercial environment.

“The idea behind the HP Imaging & Printing Experience Centre is to provide PSPs with the chance to see a number of different applications in one place so they can truly understand how large the digital opportunity is,” said Lucas.

“As the media base for inkjet printing expands, so do the applications. The HP Imaging & Printing Experience Centre is there to showcase the latest trends and to help PSPs take new ideas to their own customers.”

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