HP prepares for Visual Impact after memorable drupa 2024

HP has provided a recap on its memorable drupa 2024 stand as it prepares to exhibit at Visual Impact in Brisbane next month.

HP boasted the largest booth at drupa and showcased eight production lines and 12 presses attracting over 35,000 visitors to its stand, hosting 2,500 customer demos and meetings, and receiving six EDP awards.

Click on the video below for visual recap of the HP stand at drupa 2024.

HP Innovation

Innovation took centre stage with a sharp focus on AI and Intelligent Automation, which supported by HP advanced software solution, the PrintOS Suite, and combined with LEP/LEPx and Inkjet technologies, showcased the ‘Power of HP Innovation’ to ‘Unlock Profitable Growth’ for customers—a theme that defined the HP booth.

2024 was the most sustainable drupa to date. HP minimised its ecological footprint and promoted social impact with eco-friendly booth designs.

HP printed over 30,000 newspapers and magazines for the Print4Cause project to support social initiatives and featured a reforestation wall, symbolising its commitment to plant 10,000 trees.

HP’s ongoing efforts reflect a strong dedication to innovation, sustainability, and industry excellence, driving strategies into the future.

HP honoured with six EDP awards in 2024 at Drupa

HP received six EDP Awards in 2024. Announced at drupa – no. 1 for printing technologies in Düsseldorf, by the European Digital Press (EDP) Association, HP was the most awarded company this year honoured with awards in the Software, Large and Wide Format Printing and Commercial Printing category including,
– Best Roll-to-Roll Printer > 350 cm: HP | HP Latex 2700W
– Best Automation Solution: HP | HP PrintOS Suite
– Best Web-to-Print Solution: HP | HP Design & E-Commerce
– Best Webfed Printer < 550 mm web width: HP | PageWide Advantage 2200
– Best Label Printer > 50 m/min: HP | HP Indigo V12 Digital Press
– Best Cutsheet Printer B2: HP | HP Indigo 18K Digital Press 

The Awards recognise leading digital innovation, and HP is recognised for its transformation of the print industry and unlocking print possibilities with innovations and cutting-edge solutions.

New HP Large Format high-capacity ink accessory kit for HP Latex 2700 printer

At drupa, HP Introduced the new high-capacity 10L ink accessory specifically designed for the HP Latex 2700 printer, expanding the company’s capabilities within the high-volume print market. This modular and upgradeable solution opens opportunities for higher volume PSPs by addressing high running costs to the next level, reducing costs whilst simultaneously increasing productivity. A key sustainability component of this innovation is its compatibility with the HP Latex 2700 model, which eliminates the need to discard or replace existing equipment, reducing waste. PSPs can now seamlessly transition to higher volume printing capabilities without compromising on sustainability and incurring unnecessary costs.

Learn more about the wide format printer’s efficiency with HP Latex 2700 Printer series HERE.

New Product Announcements

HP is revolutionising print management with HP’s Live Production software. Launched at drupa, this groundbreaking solution empowers PSPs to remotely manage their end-to-end workflow, streamline production, and achieve greater efficiency. These new Large Format print functions in HP PrintOS helping streamline production will be demonstrated at Visual Impact in Brisbane.

Success Stories

HP’s Digiprint Group is leading the way in sustainable large-format printing. Its innovative approach to printing technology enhances image quality and speed while prioritising environmental sustainability. 

Read Digiprint Group’s success story here and watch the video to learn more HERE.

Styleways acquired a HP Latex 2700 printer to achieve the next level in sustainability, personalisation, and flexibility.

Bennewitz Sylvia, managing director of Styleways, says her choice was based on the alignment of HP Large Format latex water-based technology with B2C eCommerce sustainability expectations and ESG commitments. This acquisition demonstrates Styleways’ commitment to its customers and the environment.

Did you miss drupa?

Hear from Michael Boyle, Large Format Print senior vice president, highlighting the sights, sounds and colours of drupa’s HP Large Format showcase. Click the video link below.

Michael Boyle, Large Format Print Senior Vice President HP speaking at drupa 2024.

Next stop Visual Impact

HP will display all these capabilities first hand at Visual Impact in Brisbane from 17 – 19 July at Stand G01. HP will demonstrate how its Latex Printing transforms the world by design with high-quality images and versatility. HP plans to promote its streamlined workflow, seamlessly connected to meet demand, offering professional print services plans that enhance efficiency. HP says it is proud of its commitment to sustainable practices, demonstrated by its use of water-based inks, reducing environmental impact, and creating a comfortable working environment.

Learn more HERE.  

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