HP expands Latex range with new entry-level 630-Series

HP Australia has launched the new HP Latex 630 printer series, completing its Latex range and making white ink technology available to Print Service Providers (PSPs) of all sizes.

HP ANZ large format country manager Craig Hardman said, “The new HP Latex 630-series packs our leading latex features, such as white ink, into a more compact and affordable form factor – allowing even the smallest of print businesses to effortlessly deliver high-impact signage and décor applications, boosting margins.

“Beyond the hardware, we have continued to innovate when it comes to services and solutions, with new cloud-based HP Print OS functionalities giving time-pressed users the ability to process and monitor jobs from virtually anywhere.”

White ink allows users to produce a more impactful range of signage and décor jobs with stunning image quality and colours that jump off the page, creating attention-grabbing campaigns for end customers.

The HP Latex 630-series, as with the rest of HP’s Latex portfolio, allows companies to offer more sustainable printing services: with water-based latex inks that give off negligible chemicals or odours; UL EcoLogo and EPEAT environmental certifications and carton-based cartridges that reduce plastic by using 100 per cent recycled and recyclable cardboard containers, as well as recycled plastics from HP’s closed-loop process – including post-consumer beverage bottles.

As part of a continued focus on helping PSPs improve productivity and grow their business, HP has also announced HP PrintOS Design and eCommerce – an intuitive web-to-print solution that saves valuable time with simplified print application design capabilities, efficient production paths, and step-by-step guidance on how PSPs can integrate it with an existing e-commerce store.

Hardman added, “We spend a lot of time listening to print providers about what they need to grow, and one key area was evolving their e-commerce capabilities and better connecting the front and back-ends of their business.

“HP Print OS Design and eCommerce is our response, giving PSPs a quick and easy way to enhance their online shop, as well as new ways to process orders and automate jobs.”

The Design and eCommerce solution will be available in select countries within HP’s PrintOS suite to subscribers of the HP Professional Print Service Plan (PPSP) ‘Plus’ tier, making the PPSP offering more appealing to small and medium-sized PSPs.

HP’s Professional Print Service Plans are designed to enable business agility, maximise uptime, and provide learning opportunities and support.

The HP Latex 630, HP Latex 630 W, HP Latex 630 Print & Cut Plus, and HP Latex 630 W Print & Cut Plus are expected to have been made available from September 19, 2023, in major markets globally.

The HP Print OS Design and eCommerce solution is expected to be available from November 2023 in the UK, Spain, Australia and New Zealand.

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