HP global head of large format go-to-market, Mike Boyle (pictured above), has shared his professional goals and new year’s resolutions as the industry approaches drupa in May.

“I am a big believer in goal setting,” Boyle said. “I also believe that there is a great power in physically writing down goals on paper. This process converts idle thoughts and ideas into tangible, physical matter.

“My new year goals have evolved over the last few years, less about check boxes and more about where I am heading directionally and what I want to focus on. I find writing goals this way is more memorable and actionable over a longer period.

“So, here you have my top three professional goals for 2024.”

Mike Boyle’s 2024 professional goals

• Be more creative and inspire creativity in others
• Have the courage to take more risks
• Learn more about the opportunities Artificial Intelligence will bring in the future

In a recent interview with Sprinter, Boyle predicted indoor graphics and textiles as two key trends to watch as we approach drupa in May.

“We are looking at textiles and interior spaces as being a very big opportunity – especially around hybrid working spaces.

“I can’t share anything ahead about drupa in 2024, but I can reveal that the market should expect more around innovation on a workflow basis and more on an ecosystem play as well.

“We are using three words to describe the business at the moment – firstly Stunning… in terms of stunning applications and working to broaden our versatility around applications. Secondly, we are looking to Streamline… and not only look at what printers do in terms of printing time but how do we improve efficiency and lastly Sustainability… and what does it mean from an end user environment as well as our PSPs and partners – we are looking to get them to dial in and look for ways they can contribute in a positive way to sustainability for all of us.

“These are our key messages for the printing industry at the moment. I am very energised and really loving my new role. I have a great team and great partners, but I do miss everybody in Australia and I will be keeping close ties with the Australian market as well.”

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