HP launches new Latex printer portfolio

HP has introduced a range of new Latex large format print solutions to help print service providers diversify their offerings and meet more challenging customer needs.

The HP Latex 700 and 800 series aim to bring a suite of features that enable PSPs to be more agile, tackle ambitious projects and take on the highest value work. The new portfolio also delivers fast workflows that help businesses hit deadlines, while doing so sustainably.

The new HP Latex range consists of four devices – the HP Latex 700 and 800, and the HP Latex 700W and 800W which offer white ink capability for the first time in this category.

According to the company, it is the whitest white ink available on the market that does not yellow over time.

Meanwhile, updated printheads possessing more nozzles and producing speeds of up to 36 m2/hr allow the HP Latex 800 and 800W to offer 50 per cent higher productivity levels compared to previous HP models, HP said.

Print jobs executed on the new 700/800 Series will deliver with vivid colours and finer image and text details, even at faster print speeds.

Operationally, HP PrintOS also enables PSPs to monitor and control their print fleet using a cloud-based interface.

All four devices in the HP Latex 700 and 800 series also use the HP Eco Carton – a cartridge made with cardboard material, reducing the amount of plastic used by 80 per cent.

“When you think about HP Latex, imagine the unique ability to say yes to every customer request, regardless of fast-changing schedule or application demands,” HP large format business general manager Guayente Sanmartin said.

“Helping meet deadlines with undisputable operator and environmental safety, as, with HP Latex, every signage and decor decision becomes a sustainable one. The new Latex 700 and 800 portfolio will allow PSPs to win big by navigating customer challenges in the next normal and embracing more ambitious projects – safe in the knowledge their work will deliver.”

HP has also introduced an updated Latex Print and Cut portfolio that is fully compatible with the Latex 700 and 800 Series.

Equipped with the latest Raster Image Processor (RIP) software and new contour cutters, the devices allow for improved.

The HP Latex Print and Cut Plus Portfolio includes the following products:

  • HP Latex 335 Print and Cut Plus Solution
  • HP Latex 315 Print and Cut Plus Solution
  • HP Latex 115 Print and Cut Plus Solution
  • HP Latex 64 Plus Cutting Solution
  • HP Latex 54 Plus Cutting Solution
  • HP Latex 54 Basic Plus Cutting Solution

Updated features include: optimised cutting accuracy through the enhanced Optical Position System (OPOS) configurations, a higher cutter downforce of up to 600gr, and an improved menu on the coloured touch screen.

HP has also revamped its PageWide XL suite of large format print solutions.

Aimed at enterprise and mid-market companies, as well as print reprohouses serving the architecture, engineering and construction industries, the new HP PageWide XL devices aim to provide fast, simple, and secure solutions.

The new range includes the following printers:

  • PageWide XL 3920 MFP
  • PageWide XL 4200 Printer and MFP
  • PageWide XL 4700 Printer and MFP
  • PageWide XL 5200 Printer and MFP
  • PageWide XL 8200 Printer

With the 4200, 4700 and 5200 models boasting a larger front panel – increased to 15.6 inches (from 8 inches) – users can preview real-time scans and undertake more complex printing tasks.

Additionally, for the first time, users can carry out post-editing tasks, including crop, contrast, brightness, and rotation directly from the panel.

The new PageWide XL solutions also boast new features such as HP SecureBoot, Whitelisting and HP Connection Inspector.

The HP Latex 700 and 800 Series, the updated HP Latex Cut and Print Plus Solution, as well as the new additions to the PageWide XL portfolio, are available from all major markets.

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