HP hit the ground running at Printing United with new solutions, news and announcements.

The company has taken its own hall at the show where it is showing technology and solutions as well as service and support initiatives.

First up, HP demonstrated the new HP Latex 2700 wide format printer.

Oscar Vidal, global product development manager with HP Global, said, “We are looking at three main elements of innovation. First, accelerating efficiency such as print speed. Second delivering high a quality job. This printer now prints at 3.2m wide. Last but not least, we continue to lead in sustainability.”

HP showed its newest high-volume production inkjet web press, the HP PageWide Web Press T485 HD with HP Brilliant Ink. The press was incredibly popular with demonstrations packed all day.

Applications for the new press include commercial, direct mail, publishing, and transactional. It prints on uncoated and coated papers.

Annette Friskopp, global head and general manager at HP PageWide, says, “We are excited to announce the expansion of our PageWide portfolio with HP Brilliant Ink. This new HP PageWide press offers Print Service Providers brilliant quality while printing at amazing speeds.

“The HP PageWide T485 HD with HP Brilliant Ink was designed to provide offset-class quality and to help increase return on investment for our customers, allowing them to improve their profitability and growth.”

HP lists the key benefits of the HP PageWide Web Press T485 HD with HP Brilliant Ink:

• Quality: HP Brilliant ink enables a wider, more vivid colour gamut and allows users to print directly to coated and uncoated offset media.
• Productivity: Print up to 244mpm mono and colour in Performance mode. It offers reliable printing at speeds of over 400,000 pages per hour in full colour.
• Versatility: The press offers flexibility to produce a broader range of applications on various media types and formats, allowing customers to grow their business and expand into new applications. These applications go beyond traditional direct mail and books and can include flyers, brochures, self-mailers, posters, banners, journals, magazines, catalogues and newspapers.

The company says its HP PageWide Web Press T250 HD remains an important part of the HP PageWide portfolio. HP has enhanced its productivity, announcing a new 244 mpm mono mode, a 60 per cent productivity improvement for monochrome applications. With a 90-million-page duty cycle per month, this upgrade allows existing PageWide T250 HD customers to produce 1,250 x 300 page, 6×9 book blocks per hour.

HP also announced that its HP PageWide commercial press platform has reached a milestone of 750 billion pages printed.

Friskopp adds, “This major milestone of 750 billion pages printed on PageWide Commercial Presses shows that our continued investment in innovation is paying off for our customers as they continue to utilize PageWide technology to meet their customers’ needs.

“Print Service Providers utilising HP PageWide Presses are printing almost double the annual market growth rate, which is a testament to the quality and reliability of PageWide presses.”

In more news, HP announced that one of the first global installations of the HP PageWide Advantage 2200 took place in France at DataOne, part of Groupe Diffusion Plus, a customer communication management company that provides innovative and sustainable solutions for transactional and targeted marketing programmes.

Loïc Lefebvre, Development Director, DataOne/Groupe Diffusion Plus says, “This new investment is decisive for our group, as we have decided to accelerate our ‘eco-responsible strategy for a sustainable customer relationship.’ Indeed, for several years, the Diffusion Plus group has engaged its ecological transition. Our objective is clearly to reduce our carbon footprint, while developing new products and experiences, particularly for our Direct Marketing activities.”

“We are completing the proactive programme of migration from plastic film wrapping to paper, which began more than three years ago. As with the contents, the enveloping containers now is fully customisable and manufactured directly in our production sites without additional transport.

“So, we will produce more volumes of very high quality in much less time, on standard papers and this will allow us to stop the operation of several toner-based machines, creating substantial energy savings. Our relationship with HP is a creator of CO2 savings, energy sobriety and innovations to explore new markets.”

HP has expanded and increased flexibility of the HP SmartStream Elite print server family with an innovative solution built specifically to support the needs of printers producing direct mail and transactional applications. The HP SmartStream Elite-DT print server is a digital front end driving HP’s portfolio of PageWide presses with newly expanded capabilities streaming IPDS content to the press and expanding support for AFP, PDF, and PostScript file types. Fast native RIPs with object reuse and on-the-fly page composition and imposition offer printers new workflow alternatives for specialized security applications and privacy/security regulatory compliance.

The company has also expanded ColorPRO global collaborations that offer inkjet customers additional choice when printing high value, variable content on production inkjet presses. These include UPM, Pixelle, Burgo, Sylvamo, Crown Van Gelder, Georgia-Pacific and Mondi. HP ColorPRO technology offers inkjet users the ability to print higher quality, designed for lower running costs and exceptional runability, further enhancing HP’s PageWide portfolio of presses.

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