IMS deploys iGen3 for direct mail expansion

After sixteen years as a predominantly monochrome and highlight colour business, the purchase also marks a greater expansion into colour for the company.

“We saw the opportunity to increase revenue by migrating existing and new clients to full colour,” said IMS managing director Buzz Borsitzky. “The iGen3 also has the capability for us to use stock of up to 350gsm and image duplexing at 110 pages per minute, offering greater productivity and wider job options.”

Borsitzky (pictured) first noticed the iGen3 at drupa 2004, prompting him to plan for IMS to eventually offer full colour digital printing and mailing services, a plan he initiated with the purchase of a DocuColor 5252 in the very next year.

Photo gallery: click here to see pictures of Fuji Xerox’s exclusive media tour of its Epicenter and new releases for 2009, including the iGen4.

“Like most industries, we need to remain competitive, not only in regards to pricing but with the range of innovative services we can offer, to stay ahead of the pack’, says Borsitzky. “We have always been proud of our exceptional customer service, but you need to do more than that.”

With the iGen3 typically deployed by large print providers who already have high digital colour print turnover, IMS – which comprises just 25 staff – represents something of a departure from the norm.

“After an analysis of costs versus revenue, we have committed to the iGen3. With this solution, we would now have to be the best-resourced medium-sized mail house in Victoria,” said Borsitzky.

“The Xerox iGen3 has been installed by a wide variety of customers, from large to boutique,” said Henryk Kraszewski, production colour marketing manager at Fuji Xerox Australia. “IMS runs niche applications that utilise the Xerox iGen3’s capabilities. It provides them with a key differentiator in the market and the building blocks to rapidly grow high-value direct mail services.”

“More competitive margins in monochrome and highlight colour work combined with customers’ increasing demand for a one-stop-shop to manage direct mail campaigns is leading the growth and influence of digital colour in the market,” added Kraszewski.

The installation of the iGen3 wasn’t without complications, with IMS forced to upgrade the power supply and air conditioning for its 30,000 square foot premises, whilst electrical cabling in the IT department also had to be “extensively reconfigured” to accommodate the new printer.

However, the iGen3 was running ‘live’ print jobs within a week following the three-week installation and training process.

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