Managing director Neil Felton said it had "[surpassed] all our expectations in terms of visitor numbers for a launch show".

"The feedback from exhibitors in terms of stand sales and business leads has been incredible."

Fespa Brasil took place from 13-16 March and was co-located with ExpoPrint digital.

"Testament to the success of our first show has been the fact that the majority of exhibitors signed up for 2015 before they packed up their stand on the final day," said Felton.

The Wrap Cup Masters Series was held during the show, as with all Fespa events. Jefferson Pimenta from Pimenta’s Adesivos won the Brazilian leg of the challenge and will compete with other heat winners from Europe, Mexico and the USA for the title of global champion at Fespa London this June.

[Related: Aussie makes Fespa Hall of Fame]

This article originally appeared at printweek.com

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