A cross-section of print organisations have met together in Sydney to discuss the state of play in the industry, including Two Sides Australia (TSA), Australian Catalogue Association (ACA) and Australasian Paper Industry Association (Apia).
Kellie Northwood, CEO for ACA, APIA and TSA says, “Our industry has been beaten around a little over the past five years or so and now we are seeing the tables turn as more and more marketers and major brands, globally and locally, are re-investing in print media channels. It has never been more important for the industry to sell on value and we are committed to continually building tools for our members to use and improve their selling proposition to market.
The meeting saw various sectors of the industry come together. Commercial printers were represented by production hub Jossimo and well established business Bambra Pres, suppliers came through Visual Connections. Catalogue printers present included enterprises including IVE Group, PMP, Fairfax and Finsbury Green. Mark Roberts, general manager of mail products for Australia Post braved the event, while the paper side was represented by companies including Ball & Doggett.
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Northwood says, “We have all been working together for many years now and through a common goal to delivering stronger outcomes for our industry, we agreed to join forces this year and celebrate our individual and group successes, all while listening to some intelligent and accomplished business leaders in Sally Wright from content marketing agency Medium Rare and Michele Levine from Roy Morgan Research. It was a terrific way to conclude our membership year.”
Michele Levine, CEO Roy Morgan Research (RMR) and Sally Wright from Medium Rare gave presentations providing insights into the industry over the past year. Levine provided the RMR State of the Nation Media update with research outlining consumer trends and calling on the companies to use the data to ensure they build strong go to market proposals for their customers. Additionally Wright says there has been growth in custom publishing over the past year.
Northwood sasys, “Our membership has grown by 44 per cent over the past two years and our members are more invigorated and passionate than ever before. We are delivering key projects – a media currency for the letterbox module with Roy Morgan – first commercial print media currency ever developed. Expanding the charter to include packaging, large format, point-of-sale and more as we hear from retailers and brands what areas they are marketing within. In the new year, we are launching a new campaign promoting the importance of Direct Mail, as well as exploring better options to engage our mail house members. Since the formal partnering with APIA we are working closer than ever with our supply chain, and building a second tier to our lobbying and advocacy work. Next year is looking better than ever and the Board members and management team are leading an exciting vision.”
All three associations meet quarterly via Board and Executive Committee meetings. State member networking events are scheduled throughout the year.
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