Industry shows its generosity for Coles Express-led Movember project

Mezographic, Ball & Doggett and Arden Building have come together in support of a Coles Express-led Movember project, which will run all through November.

The display will see 27 Coles Express sites across Australia, from Darwin to Melbourne, to Tweed Heads, Alice Springs and Perth, dressed up for the length of the programme.

Mezographic re-sized the artwork to suite all 27 sites individually then computer cut the graphics material on its new Zünd cutter

It involves close to 200m of material donated by Damian Pocock and Peter Hansen from Ball & Doggett, Frank Mezo from Mezographic producing the graphic and providing pack and freight as a donation, and Richard Pitcher from Arden Building arranging the site surveys, installing the decals and the future removal of the decals post-campaign as a donation.  

Mezographic re-sized the artwork to suite all 27 sites individually then computer cut the graphics material on its new Zünd cutter, weeded, applied application tape, and shipped them Australia wide. 

Mezo said, “The project means a lot to us as it supports Men’s Health which is often underfunded or overlooked”.

Pocock said, “We were more than happy to supply two rolls of our Master Tac one-way window film. It’s a great cause and we thank Coles Express for allowing us to be involved. It was only a small part of the overall campaign but given what we all have endured during this pandemic, the timing is great and we hope to be a part of this next year.”

Coles Express project manager Ian Lockwood said the collaboration is an amazing example of industry pulling together to raise money for Men’s Health.

“I’d like a big shout out to Frank Mezo and the Team at Mezographic, Leigh Hooper, Damian Pocock, Peter Hansen and the team at Ball & Doggett, and Richard Pitcher and the staff and management at Arden Building for making this national window rollout possible. Without your amazing support and generosity, this would not have been possible,” he said.

“I am truly honoured to have worked with them on this worthy cause.”

The businesses worked on a similar project for Movember last year but was limited to just two sites. This year, as there has been a bigger focus on Men’s Health following the effects of COVID-19, Lockwood wanted to proceed with a bigger rollout.

The display will see 27 Coles Express sites across Australia dressed up for the length of the programme

Lockwood pitched the idea to Mezographic, Ball & Doggett and Arden Building, who then all graciously decided to support the project by offering their services and materials as a donation.

Hansen said, “Once Ian contacted us and mentioned Movember and what he wanted to achieve, it was a very easy, quick decision for us to be involved in and partner with Coles Express and Mezographic, as it is such an important, worthy cause that has touched every one of us”.

Pitcher said, “The effort driven by Ian was so positive that Arden knew our support was the least we could do to create more awareness. Ian should be very proud of what he has achieved by simply asking.”

Coles Express has 720 sites operating nationally and all the stores will be involved in raising funds for the Movember campaign.

To keep the momentum up across the month, it has organised several initiatives for customers to get behind Movember and raise funds for the foundation, which includes selected promotional products with donations from each sale going towards Movember.

Last year Coles Express raised a total of $120,055 to help Movember prevent men’s health issues, with $50,000 of that raised through instore donations.

“Coles Express is keen to smash that this year, with the sky being the limit. We invite you to support the Movember movement this year and help us raise awareness for men’s health,” Lockwood added.

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