The upcoming and rapidly evolving drupa16 will have no less than six theme parks within the drupa innovation park (dip), as the show seeks to become a focal point for new technologies.
drupa director Sabine Geldermann says dip 2016 is a fantastic way for young companies and start-ups, as well as global players with forward looking solutions and applications, to present themselves.
“Since its first appearance at drupa 2004, the dip has made a name for itself in the industry as a pioneering technology and solution platform for the international print and media industry and we are building on this success,” she says.
“In line with the strategic restructuring of drupa 2016 and its focus on highlight topics, the drupa innovation park, with its six themed areas, will provide an opportunity for visitors to acquire insights into the technologies of the future.
“We believe this opportunity will give our industry an indispensable tool to support strategic business decisions.”
[Related: More drupa news]
According to the organisers, visitors to the dip will find trend-setting innovations, solutions and business cases in one centrally and clearly laid-out platform. They will enjoy opportunities from dip trademarks like the integrated communication concept on the presentation stage and in the dip energy lounge.
As an orientation forum and community meeting point, these areas will help promote interactive dialogue between everyone involved.
Covering an area of more than 3000sqm, the drupa innovation park can be found in Hall 7, and will be split into the following six theme parks:
1. Multichannel Publishing & Marketing Solutions
This area covers topics such as management of cross-media content/assets, web & app publishing, database publishing and marketing and brand management solutions. Also potential applications and trends such as augmented reality, NFC applications, or customised mass production.
2. Web-to-Media & E-Commerce
This area focuses on solutions for web-to-publish or web-to-print, E-commerce & shop platforms, cloud publishing, and web editors for design/print and HTML 5.
3. Process Optimisation & Automation
Visitors to this area can expect to find solutions and innovation on the following topics: management information systems, enterprise resource planning, print automation with JDF/JMF, workflow management from pre-press to finishing, process and quality control systems, industrial robots, and automation technologies
4. Added Value in Print
The focus here is on finishing, further development and the advanced added-value of print products, including innovative substrates, new finishing methods, packaging, labelling printing and displays, green printing, and secure printing
5. Innovations in Printing Technologies
Modern printing and process technologies will be presented in this theme park and visitors will find applications for functional printing, printed electronics, 3D printing, solutions for prototyping, visualisation & workflow.
6. Business Models
Alongside technological changes, new business concepts and models have an ever more important role to play. These and strategic cooperation and marketing platforms, finance concepts and franchising and licence models are the subject of this innovation park.
In 2016 an international team of experts will again be responsible for designing and communicating the drupa innovation park.
Frank Romano, ProPrint columnist and Professor Emeritus at the Rochester Institute of Technology says: "The dip is a platform for all visitors to drupa 2016, sharing knowledge and providing an insight into future communication developments in the print and media industry.”
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