International Print Day 2018 (IPD) is happening today, for the fifth edition which aims to raise the public’s consciousness of the benefits of print.
This year’s IPD is focusing on collaboration, with the organisers, Print Media Centr, noting, “We are all in this together and when we work together, share ideas and create projects and products together, we are all better for it – and so are the projects and products.”
The event calls for all printers to tag all their social media posts with #IPD18, and #PrintWith and to share their stories. IPD kicked off in Australia at 9am EDST, moving all the way to 5pm Eastern Time in the United States.
Australian Printer encourages printers to participate. Tag AP in your Facebook, Twitter posts and we will retweet and share them to the AP audience to celebrate #IPD18.
The Queensland branch of the LIA is hosting a special get-together today, inviting the region’s printers for a catch up and celebration of IPD, at the Ricoh offices in Bowen Hills.
The Print to Parliament event is also taking place tonight, with printers from around the country mixing with politicians at the Mural Hall in Parliament house. Organised by the PIAA, CEO Andrew Macaulay urges printers to attend, and let their voice be heard by decision makers around the country.
The organisers of IPD, US-based Print Media Centr say that the goal is to get print trending worldwide. They say this requires printers to show funky projects, share blogs about case studies and other successes that include more than just you.
Print Media Centr says, “Share pictures of cool print, shares pictures of your company celebrating #IPD18. Share links to great digital media, and print that incorporates amazing marketing technologies. The more wow factor, the better. Imagine how many retweets are possible.
“Share the love. October 17 is one day out of 365 that we are all on the same team. Share all #IPD18 info sent out through social media relevant to your audience, share after, then share again. If you something relevant but not tagged with #IPD18 – add it in – and share away.
“In 2017 we generated 5,162 Tweets, delivered to 26 million timelines, from 984 contributors.”
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