Investment tops agenda for decision makers at FESPA Middle East 2024

The inaugural FESPA Middle East 2024 exhibition connected senior decision-makers from print and signage businesses with leading OEM suppliers and distributors, and featured a strong programme of educational content, facilitating conversations on investments, partnerships and industry growth plans.

More than 50 per cent of visitors shared they were planning to invest at, or within six months of, the show. Of those visitors who shared their investment budget, the average was $205,000 per visitor, with a collective budget of over $486 million.

With a line-up of more than 150 brands, the event attracted a high quality audience of senior decision-makers, who accounted for 51 per cent of visitors.

A further 18 per cent were influencers in the decision-making process and 78 per cent of the audience held the position of owner, director, managing director, partner or manager of their business.

Over the three days, the event attracted 3,146 visits from more than 2,500 unique visitors from 88 countries, including the United Arab Emirates, Saudi Arabia, India, Pakistan, Kuwait, Iraq, Oman, Jordan, Egypt, Bahrain, Qatar, Turkey, and Iran.

The educational feature programme was also well received. Visitors learnt about alternative materials and substrates for more environmentally conscious production at the Sustainability Spotlight and explored the world of vehicle wrapping at World Wrap Masters.

The FLEX sessions and colour management workshops inspired lively discussions and delegates had the opportunity to network and connect with the wider community, as well as become FESPA Direct members at the Club FESPA lounge.

Bazil Cassim, FESPA regional manager, Middle East & Africa, said the inaugural event reaffirmed the need for a dedicated exhibition for speciality print and signage in the Middle East.

“For three days, the halls of the Dubai Exhibition Centre were abuzz with conversations about investments, partnerships, industry trends, shared experiences, and creative business growth ideas.  In addition to our comprehensive line-up of represented brands, visitors also had the opportunity to immerse themselves in a series of educational opportunities.

“The response from exhibitors and visitors alike was overwhelmingly positive and we’re thrilled to bring FESPA Middle East back in 2025 and to continue expanding our offering in this region.”

Rashed Abdeljalil, business development manager, Flex Europa, said: “FESPA Middle East has been an incredible experience and we’ve made a lot of meaningful connections during the show.”

Mathew Faulkner, EMEA marketing and innovation director, Wide Format Printing Group, Canon Europe, said: “FESPA have a big draw within the wide format industry so it’s important for us to be present at their events and to share new opportunities for the market in the Middle East. FESPA Middle East was of the same high quality as FESPA in Europe. There was an excellent content programme, covering a wide variety of new and existing market opportunities and we’re really looking forward to next year’s event.”

Shihab Ahmed Zubair, regional sales manager, Epson, said: FESPA is always our favourite show so we were very excited for FESPA Middle East. FESPA will add a lot of value to the region from an educational standpoint, providing fresh ideas to visitors and having all the key brands at their events. We had a great show and we’re hoping for more events in the future.”

Danna Drion, general marketing manager, Mimaki Europe, said: “We had a very busy show, a lot of building new relationships with customers and prospects, and it was great to see so much interest in this region for our products and innovations. Being at the event with our partners and distributors allowed us to enrich our partnerships and to work together on this great show, and we’re looking forward to the future.”

FESPA Middle East will return to the Dubai Exhibition Centre next year from 20 -22 January 2025.

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